Understanding your analytics is a big part of using the ShopStyle Collective platform. The Insights page helps you understand what type of content and products your readers love the most. Here are some pro tips to use all sections of the Insights page. Remember to add a day on your editorial calendar to go over analytics at least once a week!
Make the most of Top Products:
The Top Products section on your Insights page shows top-performing merchandise specific to your account, including the amount each item has made thus far. From these Top Product images you can decipher what your readers love, what they want to click on, and similar products your should try to link to in the future. Here’s how to use the Top Products section:
Make the most of Top Products:
The Top Products section on your Insights page shows top-performing merchandise specific to your account, including the amount each item has made thus far. From these Top Product images you can decipher what your readers love, what they want to click on, and similar products your should try to link to in the future. Here’s how to use the Top Products section:
- Always share top products on your social channels. The top row of products will be your highest performing, so make sure to tweet and share those links in an organic and authentic way.
- Repost top sale items. Top Products will tell you when an item is on sale, and that is something you should call out on your blog when you add these items to a widget, as your readers are more likely to click on an item when you tell them it’s on sale.
- Replace sold-out items. Notice that your top-performing items are sold out? Be sure to replace them on the blog with similar items, and mention in a new blog post or tweet that you’ve found similar items to what was sold out (but make sure you tell your readers when the originals are back in stock).
- Pay attention to visual trends. Use the Top Products section to analyze visual trends of what performs best on your blog. Blue and white prints for summer? Classic basics, maybe?
Make the most of the pie charts:
- Use your best day to drive traffic. These charts should become your barometer prior to starting your blog post. Strive to share more sale items on your social channels on your best performing day. Create some newsy and timely content on days that need some improvement. Have a low traffic day on Fridays? Try creating a weekend sales must haves post for your readers that day.
- Use your best category to create content. If your best converting category is dresses, that shows that your readers are loving your dress picks, so give them more! Strive to post an entire blog of similar dresses you think they will click on.
- Accessories = more clicks. Readers love to accessorize, so always include jewelry, shoes, and beauty products, as those are higher performing categories.
- Mondays are proven to have a higher open rate. Higher performing weekdays generally fall toward the beginning of the week, so make sure you consistently blog early in the week.
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