Did you know that Instagram business profiles are soon to be launched? A host of useful benefits will come into play with their arrival. Businesses will now be able to receive emails, texts, or calls direct from customers via their Instagram profile. And a new insights feature will allow businesses to better understand their audiences and tailor their content accordingly. Read on to decide whether this new tool could be the next step in your Instagram strategy.
Keeping it short and sweet, Instagram accounts that wish to be recognized as a business will get access to new tools to aid their Instagram strategies.
So if you are an Instagram user who utilizes the social platform to promote your business, a business profile will open up some cool new features. A new Contact button will allow your followers to get in touch with you directly, either by call, text, or email — so much easier than scrolling through endless questions in the comments section!
For those of you who like a little data crunching, Instagram’s new business profiles will also come with an insights feature. All from within the app, you can access valuable information about your followers: who they are and the posts they engage with the most. This is superuseful data, and with it you can learn so much about the behavior and demographics of your audience. And what makes it so useful is that you can use it to create the most relevant, tailored content for your audience, which can help you to build a more engaged, loyal, and bigger Instagram following.
You’ll also be able to promote posts by turning them into ads targeted to an audience of your choice or an audience as suggested by Instagram. Promoted posts can help your posts reach a wider audience and help you gain new followers.
Instagram will be rolling out this feature in the coming months and lucky users in the US, Australia, and New Zealand will be the first to try it out, followed by the rest of the world before the end of this year. If you can’t wait until then to step up your Instagram strategy, don’t forget to try out our new tools, Emoticode and Looks and Collections. They are the newest way to monetize your social media channels, including Instagram!
Xo,
Helen
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