Nordstrom Anniversary Public Sale Starts on Fri 7/22 + High Commission Departments

 

In just a few more days the Nordstrom Anniversary sale will be open to the general public! Let your readers know the best steals with these strategies!

• Create a NEW round up of items to go live first thing on Friday morning and include links to any posts you did for Early Access or widgets from earlier roundups
• Make sure your posts are SEO friendly:
  • Have “Nordstrom Anniversary Sale” in your URLs and in any tags
  • use #Nsale in your content on the blog and social channels
  • Use KEYWORDS in text hyperlinks
• Use your “Sold out notifications” on the dashboard to update saved sale widgets with sold out items
• Create side-bar widgets with categorized sale content: one for handbags, shoes, dresses, beauty etc.
• Include Nordstrom Sale links in as many posts as possible during the sale.
• Include an affiliate link to the Nordstrom Anniversary Sale at the end of each post through the duration of the sale.

Ex: “Don’t forget to shop the Nordstrom Anniversary Sale! Prices go up after Aug 7th!” (create an affiliate link to the Nordstrom homepage and hyperlink it into this text, like the example)

Also, for the month of July, Nordstrom has increased commission rates for the following departments. So make sure to link to those often to see the biggest commissions down the line.

• All beauty & fragrance – 20%
• Women’s denim – 20%
• Women’s apparel – 20%
• Women’s dresses – 20%
• Handbags – 18%
• Plus-size clothing – 18%

Including content from high commission departments, like the ones above from Nordstrom, will help you drive more revenue which will help increase your click rate.

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Nat