As we approach the holidays and the biggest shopping season of the year, it’s time for you to get your gift guide game face on. While every holiday shopper is gearing up to get the best gifts for their loved ones, you can lead them to a path of discovery, inspiration and own in on the items their in search of. From copy to curation and conversion, ahead are the insanely good tips for you to create the very best gift guide content. Here’s to you maximizing your earning potential! Be clear, concise, and get to the point. Let your readers know what your gift guide is about with a few short sentences, then get into product.Your theme and headline will ultimately get your reader to click. Make sure it’s attention grabbing.Cater to price point. Because most shoppers have a budget, Under $50 and Under $100 gifts have historically performed extremely well on the Shopstyle blog.
- Top 50 Gifts Under $50
- 100 Ridiculously Good Gifts Under $100
- Budget-Friendly Gifts
- Insanely Chic and Expensive-Looking Gifts Under $75
- Best Stocking Stuffers Under $20
Focus on personality types too
- Gifts for the Stylish Traveler
- Best Stocking Stuffers Under $20
- Gifts for the Fashion It Girl
- Gifts for the Baking Loving Gal
- Gifts for your BFF
- Gifts for the Workaholic
- Gifts for Moms
- Gifts for the Fitness Obsessed
- Gifts for the Beauty Addict
Another clever tip is to search “gift guides” on Pinterest and see the pins that have been repinned thousands of times. It’s a great way to guide your content by seeing the topics and gifts readers are favoring over others.
Curate products
With your collective tools, include items your readers are currently loving by checking your most recent top products and brands. Don’t stop there! Review any patterns of what sold for you last year and include similar products in your round-up. It will most likely perform well this time around, too!
xo,
Julie
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