How to use Looks + Collections best during the holidays!

 

Want to know how to Make 42% More In Earnings This Holiday Season?

We have an exciting opportunity for your Looks to potentially land on POPSUGAR during one of our busiest earning times of the year — cue the holiday music!  Our editorial team would love to showcase your holiday-themed Looks, whether it be of yourself, your family and kids, gift recipient, gift guides, etc.

To create your gift guides, use our Looks tool and include #PSGiftGuide so our editors can find them. Your gift guides should be themed and include at least 10 shoppable products. The possibilities are endless: Gifts under $100, Stocking stuffers, Gifts for women, Gifts for baby…etc. The more you create, the more money you earn!

All your Gift Guides will be featured across our PopSugar and Shopstyle channels: that means more Holiday shoppers shopping your Looks.

Want us to feature your Looks?

We encourage you to include the following tags below when creating your festive Looks for the chance to be featured:

• #PSgiftguide
• #PSfashion
• #PSmom
• #PSfitness
• #PSbeauty
• #PShome
• #PSmen
• #PShost

Why should I use Looks?

Not only will you direct your followers from your social channels to your blog (with no sign up or emails), but Looks and Collections generate more sales than any tool.  In the last few months, users regularly promoting and building their Collections are seeing an average of +42% higher conversion rates from Looks compared to affiliate text links and product widgets!  Feeling like it’s time for a refresher on how everything works?  Check out our step-by-step post on Looks and our step-by-step post on Collections

What should I be doing?

• Create 3-5 Looks per week
  • You’re already creating content on your Instagram feed throughout the week.  After you post a photo, upload that image into a Look and add products straight from your ShopStyle Collective app or your desktop dashboard.
• Include a minimum of 5 products for each Look
  • Provide your followers with as many options – similar items at different price points or backups in case it sells out!
• Don’t forget to share with your followers
  • Educate them about your shop page when posting images on Instagram.  Our top users frequently mention in their captions, “Shop my look directly from the link in bio” and include their shop URL in their Instagram header.
• Share automatically to Pinterest, Instagram, and other social channels
  • Update your Pinterest username here to automatically share your posts to Pinterest. You can also share your looks to Facebook, Twitter, and even copy a direct link to share with your Instagram followers.

We can’t wait to see your Looks come alive during this holiday season!

xo,

Julia