How to Master Cyber Monday + The Best Sales

Image Via Mint Arrow

Hey Collective,

It’s no secret that there are amazing deals on Black Friday, but here at ShopStyle, we’re all about Cyber Monday. Many people prefer to avoid the lines and chaos and do their holiday shopping online. That’s where we come in — we’re here to help you and serve as your go-to site for the best deals! Here are some ways you can prepare and master Cyber Monday.

Step 1: Do your research and draft your posts ahead of time.
You might not know the hottest sales until the day of, but it doesn’t mean you can’t plan out and draft your blog post and social promotions! Set up Sale Alerts through ShopStyle. Build your widgets, text links, and clickable images in advance and get your posts ready to go for the big day.

• Pro tip #1: Be sure to cover ALL price points, not just high-end retailers. Make sure there is something for everyone so your posts will appeal to the masses.
• Pro tip #2: Be sure to check out the ShopStyle blog for our roundup and updated list of top sales.
• Pro tip #3: Historically, these retailers always have great Cyber Monday deals, so plan on including them in your posts: Nordstrom, Shopbop, and Neiman Marcus

Step 2: Plan out your editorial calendar and promote all weekend long.
It’s so important to strategize and plan your editorial calendar accordingly, so be sure to post frequently on the days leading up to Monday. Position yourself as the expert by letting your audience know you will cover all the best sales on your blog.
Step 3: Update, update, update!
On the day of, be sure to update your blog and social posts as frequently as possible. This will help with SEO and help you to maximize your earnings. It’s a huge day for retailers, so why not cash in on some of their earnings?

Step 4: Share the sales.

Here are the best Cyber Monday sales:

• Neiman Marcus —Today only, receive up to a $750 gift card with your regular price purchase, use code: GC4YOU.
• Nordstrom — Save an additional 20% off of sale items
• The Real Real — Receive up to 75% off with code CYBERMONDAY
• Saks Fifth Avenue —Affiliate exclusive. Receive an extra 10% off  with code CYBMND until Nov. 29.
• Nike — Take an extra 25% off of clearance items with code EXTRA25 until Nov. 29.

What are some ways you’re preparing for Cyber Monday? Do you have any tips or tricks for other bloggers? If so, share them in the comments below!
Happy blogging!

Christen