With the rise of social media and a slew of new and creative ways to market yourself and your brand, now is the time to hop on the social bandwagon and build your empire. But we don’t all blog full-time and may not have the resources to help, so it’s important to focus on a few things to really make an impression. Time to focus on high-level things like why you should or shouldn’t create a newsletter and the motivation behind doing so.
It’s still very much a new concept for a lot of bloggers with minimal resources, but a good chunk of bloggers are incorporating this extra step into their blog regimen. I reached out to the entire community to get their take on newsletters. Read on to get the facts from other Collective bloggers like yourself.
Do you send a newsletter to your readers?
No: 50.4%
Yes: 49.6%
If you don’t send a newsletter, what are some of the reasons why not?
- Time, not enough hours in the day
- Not enough content
- Don’t know how to set one up
- Don’t want to spam my readers
- Working on other improvements to the blog first
- Not sure how to add signup
- I don’t feel I post consistently enough
If you do send a newsletter, what is your biggest issue with it?
- “Knowing what type of information to include in the newsletter. Should I recap what’s been on the blog or should it be 100% original content?” — Katie from Pretty Domesticated
- “Being consistent.” — Candy from Candy Holiday
- “Getting recipients to open email.” — Deanna from The Visual Aspect
- “I don’t really have any issues. I send a weekly newsletter, it’s kind of like a private message to my closest readers. I love doing it.” — Lauryn from The Skinny Confidential
- “It goes most of the time to their spam or promotions folders.” — Aurora from Swag and Sash
How do you send out your newsletter?
- “Email signup through blogger.” — Sparkle Live Laugh
- “Feedburner.” — Janelle from The Fancy Bohemian
- “I create them in Gmail and mass send them.” — Njeri from The Fashion Analyst
- “I use GetResponse but I think I might switch to ConvertKit.” — Juliet from Fete du Juliet
- “ConvertKit.” — Tsvetelina from Cecil Fashion
How frequently do you send your newsletter?
- 75% send weekly
- 25% send monthly
Do you monetize your newsletter? Pro tip: you can and should be monetizing; plug in those affiliate links to maximize your revenue stream!
- 56% no
- 43% yes
Best open rates:
- 53.2% – morning 8-12pm
- 25.6% – midday 12-3pm
- 9.6% -early afternoon 3-6pm
How do you get people to sign up for your Newsletters
- “Giveaways”
- “Instagram, Word of Mouth, Facebook” — Dayna from Dayna Without Rules
- “I have a call-to-action at the end of my posts, as well as a “pop-up” when people land on my site.” — Tiffany from New Dawn Boutique
- “Box on my sidebar” — Abril from The Color Palette
What performs best on your NL: blog recaps or sales?
- 74.1% — Blog Recaps
- 25.9% — Sales
So what do you think, after taking in this info are you excited about starting a newsletter?
xo,
Carlina
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