Why you should be doing Link Roundups

image via Allergic to Vanilla

Chances are you have a weekly or monthly link roundup post focused on your favorite finds from the week or internet buzz you’re loving. If you aren’t familiar, this is a curated list of links, usually no more than 10, with quotes or descriptive text recommending articles or products to your readers.

Why should you be using link roundups?

• Network: Linking to other fellow bloggers will most likely result in them returning the favor. While you’re helping your blog, you’re also helping promote other experts on their blogs too. It helps to build relationships with other influencers in the community and create opportunity for collaborating together. Think of it as a referral from another blogger, which can absolutely carry more weight than self promotion. This will also help you drive more traffic back to the blog as well.

• Boost Your Expertise: If you write about a specific topic (healthy lifestyle, home decor, affordable style), link roundups are a great way to introduce your readers to even more helpful and useful information in a quick, fun, and curated fashion. Roundups also provide a platform on your blog where you can link to pages that you might normally not, including links like news articles, topics you don’t typically post, etc. These posts give you an opportunity to experiment with your readers and see what else they are interested in.

• SEO: Link roundup posts provide your blog with SEO benefits. Search engine algorithms take into consideration the sites you are linking to, as well as inbound links when determining your blog’s ranking for search keywords. You want to link to and connect your blog to the high-authority sites in your community.  Make sure you are using keywords when you are linking to other sites or products to make your website and post easy to find and search for.

Not only are these easy to read, but they also offer a new perspective to your followers, and ideally, they drive traffic and help build relationships for your brand. Now what are you waiting for? Go round up those favorite links of yours!

xo,

Deanna