We thrive on connecting people with products they want, whether they’re on the hunt for a specific brand or style or they’re inspired by an outfit they spotted on Instagram or Pinterest. That’s why this year we’re focused on making that connection even deeper with Looks & Collections, the solution to social shopping. Since launch, our influencers have driven millions of clicks and sales to our retail partners through Looks & Collections. The best part? We’re just getting started.
An Overview: Looks & Collections
INFLUENCERS:
Be the resource for finding the best products and inspiring your followers to shop the outfits you style and share with them on Instagram — and get paid for it.
Benefits:
- Make 25%-40% more money: Looks & Collections have a higher average conversion rate on web and mobile as well as a higher average order value than any other social tool.
- Direct traffic back to your site: Get the page views you deserve. Drive all clicks from Instagram to your blog instead of a third-party website.
- Remove all barriers to shop: There’s no need to ask your followers to sign up for a new service that clogs up their already-full inboxes in order to shop your posts.
- Extend your reach: Showcase your Looks (and your affiliate links) to shoppers around the world on ShopStyle.com. With 18M monthly unique visitors worldwide and nine visits per second on ShopStyle, this is a huge opportunity for you to reach a new, shopping-focused audience and increase your revenue.
Ready to get started?
Collection: A group of Looks you can add to your blog or website.
Look: A shoppable image.
In order to monetize your blog with these tools, you have to use Collections and Looks together.
Directions for Desktop:
Steps on how to create a Collection:
- Click “Create” on your user dashboard and then click on the “Collection” icon
- Name your Collection and click “Save” — for example “My Instagram Shop”
- Choose if you would like your Collection to display the retailer, price, or both
- Copy the embed code and paste it into the new page on your blog where you want your Looks to live
Steps on how to create Looks:
- Click “Create” on your user dashboard and then click on the “Look” icon
- Upload a photo
- Find the same or similar products from your image that you want to tag in your Look, hover over and then click “Add to Look”
- Click “Next” on the top right-hand corner of page
- Fill in the details for your Look — caption and hashtags; we use this info internally when we are looking for specific items to share with our channels.
- Select the Collection you want the Look to appear in and click “Finish”
Now that you know how to create and set up Looks and Collections on your blog, get started and start monetizing your social content for the holiday season!
Pro tips for strategizing with the Looks & Collections tool:
ShopStyle Shop Page: Great news: everyone has one! This is a feature we created for those that don’t want to embed a Collection on their blog, or those that prefer to work solely with Instagram or Facebook. Every time you create a Look, it goes into your Shop Page. You can direct your followers to your page link and easily monetize through your social channels. To find your Shop Page, add your username at the end of this url: https://www.shopstyle.com/collective/. Here is an example: https://www.shopstyle.com/collective/carlinah.
Syndication: We love to share your content! If it’s in line with the season, on brand, and great quality, we want to see it and share it. Create Looks so we can share and feature your content via social, email, and our ShopStyle site of over 14 million viewers!
BRAND PARTNERS:
Tap into Collective influencers to create original content with Looks & Collections, allowing for broad distribution of your products within influencer channels, ShopStyle search, POPSUGAR, influencer email digests, and other partners.
Benefits:
- Added distribution of your products through syndication of Influencer Looks.
- Added exposure of your products on ShopStyle.
- Own trend search, i.e. “Festival Fashion,” with influencer Looks featuring your products.
Want to be a part of the program? Email your ShopStyle partner manager or retailers@shopstyle.com for more info.
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