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It might be the season of giving, but let us make this your season of getting. As an influencer, your earning potential during the holiday season is far greater than any other time of the year. As online shoppers search for gift guides, holiday outfit ideas, and entertaining tips—this is your chance to reach new audiences, increase traffic to your site, but most importantly, make money! With all of these opportunities in mind, also remember that timing matters. Know when to get your posts up to maximize your chances of converting. Ahead are the key dates to add onto your content calendar, helpful merchandising insights, and some great post topics to cover.
For holiday 2016, the top consumer online shopping dates were very much in line with the highest converting dates for Collective Influencers. Make sure you have content covered for the biggest shopping days in November and December. Create content as early as possible. We saw clicks and orders start to pick-up on the 13th of November, 12 days before Black Friday.
Use our Shopstyle data from last year as a guide to create a high-converting shop. We saw a lot of duplicate products purchased across the same online stores. This is our current list of the best performing retailers by high traffic, high conversion and high clicks.
Top-Converting Retailers
- Nike
- Uniqlo
- Nordstrom Rack
- Nordstrom
- Etsy
- Victoria’s Secret
- Old Navy
- Stride Rite
- Lucy Activewear
- American Eagle
- J.Crew Factory
- Abercrombie
- Ann Taylor Loft
- Warby Parker
- Third Love
- Lucky Brand Jeans
- Sam Edelman
- Talbots
- Baublebar
Best Performing Categories and Price Range
Women’s Fashion
- Clothes under $50
- Handbags $100-$200
- Shoes Under $100
Top Retailers to try:
Nike
Nordstrom Rack
J. Crew
J. Crew Factory
Loft
Lucky Brand Jeans
HauteLook
Intermix
Nordstrom
Old Navy
Sam Edelman
Sole Society
Talbots
Third Love
Victoria’s Secret
Women’s Beauty
Top Performing Retailers:
Nordstrom
Victoria’s Secret
Armani Beauty
Macy’s
Kiehl’s
Walgreens
Kitchen
Top Retailers to Try:
ABC Carpet & Home
Gilt
JCPenney
Kohl’s
Macy’s
Men’s Fashion:
Men’s Grooming
Kids
- Toys Under $100
Top Clicked Products
Here’s a look at last year’s Top Clicked Products during Holiday. Beauty was a top “entry item.” Make sure you include beauty routines, secrets, and party inspiration throughout the holiday season.
Anastasia Beverly Hills “Brow Wiz” Pencil
Oribe Superfine Strong Hair Spray
For Love & Lemons Isabelle Bodysuit
Joe’s Skinny Stretch Jeans (Dorothy)
Treasure & Bond Cable Knit Sweater
Last year’s Top Performing Products (defined by high traffic and high conversion) were again makeup, low price point gifts, and party dresses.
Urban Decay Naked Smoky Eyeshadow Palette
Benefit Cosmetics posietint cheek & lip stain
Strapless Bandage Bodycon Dress Khaki
DL1961 Farrow Instaslim High Rise Ankle Skinny Jeans (Wander)
Your Collective Analytics
Use your top performing days on Collective from last year! In your collective analytics, look up your peak converting dates from November through early January last year. Target those same dates this year and make sure you prep posts to go live early and on time.
Holiday Content Ideas
Cater to a wide range of holiday content and price point gift guides. A few top performing topics on Shopstyle last year include:
- Pre-Black Friday Deals
- Black Friday Deals
- Cyber Monday Sales
- After-Christmas Sales
- Top Gifts Under $50
- Best Gifts Under $100
- Budget-Friendly Gifts
- Luxury Gift Guide
- Beauty Gifts
- Top Gifts for Men
- Holiday Hosting Ideas
- Holiday Party Dresses
- Holiday Outfit Inspiration
It’s time to get your Collective game face on. Start planning and strategizing now.
xo,
Julie
Shopping Editor
Can I just mention one more time how amazing and helpful you content help is! You, guys, rock!