Today, we are excited to announce an update to ShopStyle Collective, introducing a new and improved analytics dashboard. Now you can see in-depth product and link performance. This will help you know exactly what is driving clicks, and more importantly, sales.
Your analytics are of utmost importance in growing your brand. They help you understand your readers’ preferences, like ideal price points, best converting retailers, intent, and more! These are metrics you need to track daily to leverage our tools to reach your full earning potential.
Now, we also give you “Traffic Sources” so you know exactly where these clicks are coming from. For example, say you are spending a lot of time creating and sharing content on your Instagram, but after further analysis realize your blog is the channel that is actually converting. Understanding this data will make you a more strategic blogger and you can shift your efforts into a different vertical based on this table.
Dashboard Basics:
- Overview: This section allows you to check your earnings, clicks, orders, and conversion rate for a given period of time in order to understand how your affiliate links are performing. You can edit your selected time frame to see many different time periods.
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Trended Data: This section allows you to use the graph to measure and see a broad scope of your performance. Hover over data points to see details. Directly underneath, you’ll now see an unlimited selection of top links and products from your linked retailers. This gives you insight into your top performing links, plus earnings and conversion rates for each one! Also, you can see what is working and what’s not by filtering product data by earnings, clicks, and orders to help inform your strategy.
- Tool Types: This section allows you to understand how each of your tools are performing. Use this information to deliver content with the method your audience enjoys most.
- Traffic Sources: Measure how your earnings, clicks, orders, and conversion are stacking up on your blog and social channels. Have you ever wondered how much traffic and sales your Instagram is really driving? Now, you can see exactly where your clicks and sales are coming from. If you’re killing it on Facebook, but not on Pinterest you’ll know how to shift your strategy.
- Merchandising Insights: Get breakdowns of top-performing brands, retailers, products, and categories from which your audience is shopping the most, and give them more of that to monetize strategically!
Have further questions, read the Help Center Article here.
xo,
Carlina
I like new change and update.