Black Friday is all about the hottest sales and the best deals. As you may know, it’s the biggest shopping day of the year and your earning potential on Black Friday is far greater. Let your readers know your site is the go-to source for the top offers. Ahead, we share some helpful tips and best practices, as well as Black Friday content ideas.
Plan Ahead and Strategize
They key to getting ahead of the game is to start an action plan early. Sign up for emails from the top retailers and brands now. As soon as the deals hit your inbox, start your post and continue to add on as they come in. Some of the best offers start to roll out as early as the Monday before Thanksgiving.
Create Strong Content
Shoppers will be on the search for the greatest deals, so this is where the type of content you create matters. Ahead, we list three strong content ideas.
1. Sales Roundup – Curate a list of the hottest online sales specific to your audience and their interests. Include the brand/retailer, list the offer with any discount codes, and use text links to drive shoppers directly to the store’s site. For example:
- Nordstrom – Fall Sale Up to 40% Off Shop here
- Saks – Up to 40% Off women’s apparel, handbags, and shoes. Shop here
- Intermix – Sale on hot designer pieces and new season styles. Shop here
2. Recommend Products – If you’re noticing your readers are loving a specific category or price point, cater your Black Friday content around what’s already working. Put together a product widget with a few styles and deals they can’t resist. For example:Chic, Cozy Sweaters For $50 And Under
3. Gift Guides – This is the perfect time to remind reader’s to check out your holiday gift guides. Following your roundup, add links to your holiday gift ideas to inspire shoppers, increase traffic to your pages, and get your average orders up. We love this product roundup Hello Fashion put together here and Mint Arrow also does a great job with Black Friday content. Get inspired with a few of her topics here.
Spread The News
Let your readers know a few days in advance that you’ll be posting a roundup of the best sales. Send an email to your subscribers and share on your social channels
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