Holiday Strategy: Keep It Fresh

Image via Gal Meets Glam

We are less than 20 days away from the Christmas, which means everyone you know is scrambling to find gifts for their family, friends, co-workers, and themselves. It’s your chance to monetize your influence and help them find those perfect gifts.

It’s time to reset and think strategically. Have you created gift guides? Are they up to date with in-stock products? Are you sharing new and relevant content for the holiday season? Are your products seasonally appropriate? No matter the climate you live in, everyone has the holidays on the brain so it’s imperative to make sure your content is reflected in this universal theme.

Here are some ways to keep your content fresh!

• Out Of Stock: Our Sold Out Notifications tool allows you to update every single widget that has a sold out product. This is the easiest way to make sure you aren’t referring products to your readers that can’t be purchased. One of the most frustrating things for a reader this time of year is to come across the perfect gift for a friend, and then find it sold out. This reflects poorly on your blog.
• Gift Guides: This time of year, gift guides are what your readers want to see. They come to you for guidance on what to buy, so make sure you are giving them just that. A few weeks ago, we shared how to create a clickable collage for your blog. Once you create your visual gift guide, follow these steps to monetize with the ShopStyle Collective links!
• Frequency Of Content: It’s so important to create new content multiple times a week, if not everyday, especially when the majority of your readers are in shopping mode. You should share gift guides and products that speak to multiple types of demographics — think under $25, stocking stuffers, or best beauty gifts.
• Type Of Content: Your content should be seasonally focused. If you haven’t blogged since summer it’s time to update your posts and get in the holiday spirit with something more seasonally relevant, especially since that is what your readers are looking for.

Good luck and happy blogging this holiday season!

carlina