Last week, members of the ShopStyle Collective team were lucky enough to attend Alt Summit in (mostly) sunny Palm Springs. It was a special experience for a lot of reasons; the venue was gorgeous, the panels were thoughtful and strategic, and the attendees and speakers were some of the most engaged and inspiring content creators we have ever met.
The mid-century charm of Palm Springs included, here are our top three takeaways from Alt:
- Affiliate is the future
Working at Collective, we might be a bit biased about the importance of affiliate, but we do have backup. In the “Negotiation and Proving Influence” panel, VP of Raised Real and former head of product marketing at Refinery29, Benish Shah, discussed how brands rely on ROI for their partnerships. Now, it’s not so much about reach as it is conversion and it’s up to influencers to get “ahead of the conversation and show their power of influence.” The easiest way to prove influence is by using affiliate and the data it provides.
- #STL is more than a partnership
In ShopStyle’s own panel, “Next Level Shoppable Content,” Alison and Lizzy of ShopStyle, Mary Orton of Memorandum, and Tiffany Black of Pinterest discussed shoppable content, technologies and the latest ShopStyle x Pinterest partnership. In retail’s data-driven world, connecting discovery and inspiration to action is vital for successful ecommerce. Shoppable pins foster that connection by providing an almost endless stream of discovery, as well as reward for content creation. Mary drove the point home when she said, “Pay attention to platforms – like Pinterest – that give you tools that align with how you run your business and monetize your content.”
- Invest time in Instastories
Ilana Wiles of @mommyshorts had some amazing insight on growing Instagram in the age of changing algorithms. Her advice? Put love and care into curating your Instastories, because it’s the best way for followers to see your sense of humor and personal life. People like snapshots into your daily life (even unglamorous ones), so they are the cherry on top to authentic engagement.
We already can’t wait for next year!
Barbara
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