You probably know how important it is as a blogger to use different strategies that help increase SEO for your website and all the beautiful, valuable content you create. This post covers the basics, just in case you are new to the online publishing game, or need a refresh. Feel free to skip ahead to the quick tips if you’re just here for the actionable advice.
What is SEO?
SEO stands for Search Engine Optimization, and while it’s technically a noun, it’s helpful to think of it as a verb because it is actionable and something you should always be doing and thinking about.
It’s a fancy way of describing how you can make your content (whether that content is on your blog or social channels) easy to find amongst the saturated digital landscape.
How does it work?
Search engines categorize and classify all the content and data on the Internet so that it’s easy for people to find. When you’re looking for specific content, search engines point you in the right direction and give you results based on what they think is the most relevant and valuable content.
Where do I start?
As a blogger, you want your great content to be easy to find and easy to categorize so that all of your future fans can find you! You can start by implementing a few best practices outlined below to help improve your website’s SEO and make your content SEO friendly.
Keep in mind that there are many factors that contribute to page ranking and SEO. These tips are a good place to start, but there are many more ways you can improve SEO for your website and blog posts. Here are some of our favorite resources:
Forbes – 11 Ways To Improve SEO
Bloguettes – SEO: Why It’s Important & How to Make it Work for You
Hubspot – How to Search Engine Optimize Your Blog Content
Google – Image publishing guidelines
Bloguettes – Why Bloggers Should Care About Voice Search
If you work all these tactics into your daily process, you will definitely improve your search engine cred!
xo
Emily
Thanks for the tips! Sometimes I have great keywords, other times it’s just not in the green on Yoast SEO. Hopefully this will help improve my keywords by following these guidelines.
Does paid social advertising on social media platforms such as Facebook, Twitter etc increase SEO ranking?
Paid advertising is one way to increase your site’s visibility in search engine results pages (SERPs), this is referred to as Search Engine Marketing (SEM). Paid advertising on social platforms increases your content visibility within those said platforms, but not within search engine results. However, if your goal is to have your social channels appear in SERPs, having high performing social content might help with that.