The Top 5 Quotes From Pinterest’s in the making

The ShopStyle Collective team attended in the making, a conference hosted by Pinterest for content creators, in San Francisco this week. In case you weren’t able to catch up with us there, here are our 5 key takeaways from the day along with a few other tips, learnings, and best practices.

1. “The best accounts are the ones pinning original content” -Mason, Software Engineer at Pinterest
2. “Pinners want to see content from creators. Setting up a business account gives you the data to cater your profile and Pins to what your audience is looking for.” -Leon, Product Manager at Pinterest
3. “All Pins with the same link and image share the same comments. Use this as an opportunity to create conversations.” -Austin, Pinterest Product Manager
4. “Think about how content is viewed on Pinterest and create your content with Pinterest in mind” -Camille of Camille Styles
5. “Shop The Look addresses the thought ‘I like what I see, but where can I get it?’ and ShopStyle Collective is the only place where creators can publish these Pins.” -Jessa Reus, Director of Marketing, ShopStyle Collective

Tips, Learnings, & Best Practices

• The more info you provide in your account, business name, and description, the better. This helps Pinterest recognize details about your account so that you can be discovered on their platform.
• Criteria that helps you rank higher: original content (your ratio of original Pins to repins matters) & login frequency (you need to be active and, ideally, posting daily)
• Having a business account provides custom features for your profile as well as detailed insights into your profile and Pins
• Claim your website to see analytics for ALL Pins saved from your site
• Pins should have great imagery, detailed descriptions, be actionable, and have working links
• Adding the Pinterest Save button to your blog can increases saves by up to 5x
• Your monthly viewer number is one of the best ways to measure success on Pinterest
• Start saving Pins that are relevant to upcoming trends, seasons, and holidays around 45 days early

Looking for more on Pinterest? Check out the latest features and best practices to help you grow your influence!

xo,

Courtney