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Yummie’s sole focus from day one has been to enhance a woman’s body—not to interfere with a comfortable life. Their only goal is to constantly “perfect the Yummie ideal, where fashion meets function seamlessly.”
With Yummie live on CPA, we took some time to chat with head of design, Madelyn Ulrich, on what makes Yummie so special, and why you should share the brand with your followers:
ShopStyle Collective: Yummie began with the “idea that women deserve to be comfortable and look good.” How do you turn this idea into a reality when designing pieces?
Madelyn: When designing pieces I always remind the team to keep in mind that Yummie is a modern women’s brand and everything must be functional and comfortable without being fussy. We always start with looking at where the garment will hit on the body and how it will function while being worn. That and keeping the silhouettes streamlined and details minimal are all integral to Yummie’s DNA.
There are a lot of shape wear brands out there. What makes Yummie so different?
The difference between Yummie and the other brands is that Yummie is about offering solutions that provide everyday comfort. When you are comfortable you look better and in turn feel better. All of our products offer this!
What goes into the extensive engineering process for a Yummie fit?
Fit is very important at Yummie! We study the patterns and each garment goes through intense fit sessions where we make sure every detail is analyzed. We also wear test our garments internally to ensure comfort and wear ability.
From a design perspective tell us why and how you want to work you think influencers can support Yummie’s innovation.
We love influencers for their styling expertise! We look to influencers for how-to-wear Yummie leggings, bodysuits, jeans, and even out bralettes! The feedback we receive often shows us we are on the right track as far as trends are concerned.
What are your must-have pieces from Yummie?
I wear our outlast short sleeve bodysuit almost weekly. It’s the perfect year round staple. The shaping properties are knit into the fabric at the tummy area and no one can tell that I am wearing shapewear! My second go to is our Ultralight Shaping Thong. It hits above the belly button and holds me in without restriction and the ultralight fabrication means I’m not hot yet I still have the compression I want.
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