Pinterest is all about creating beautiful original content that is both searchable and shoppable — especially during the holidays when 62.7M people engage with holiday content on Pinterest alone.
We have the tips, trends and insights, straight from Pinterest’s team, to help shape your content strategy for a successful 2018 holiday season.
Tips & Best Practices:
Pin early: Holiday shoppers primarily use Pinterest to discover new ideas, so it’s important to start saving your content early, at least 2 months in advance, when searches start to spike — ensuring your content is reaching its maximum potential.
Add text: Pins that include descriptive text over an image tend to see a 6% increase in sales over Pins that are only an image. Get creative with headers, descriptions and CTAs but remember to be clear and concise.
Think mobile: Did you know that 80% of Pinners prefer to use the mobile app? Because of this, Pinterest advises to keep a small screen in mind when creating your content. Use fonts that are large enough to be legible and design using vertical aspect ratio. The ideal dimension is 2:3 aspect ratio.
Include CTAs: A call-to-action invites Pinners to click through to your blog or shop page. You can use a designed visual CTA, with text over the Pin image, or add a CTA within the first three lines of the keyword description. Examples: “How to” or “Top 10 trends for…”
Be Consistent: Pinterest found that consistency improves performance. Pins that link to landing pages with similar imagery tend to have 13% higher online sales. Use this as an opportunity to drive traffic to your blog posts and make them shoppable with text links and widgets — like Favorites!
Gifting Trends For Holiday 2018:
These categories have had major growth on Pinterest since last holiday season!
Home Decor +123%
Jewelry +37%
Wellness +231%
Toys +32%
Hosting +21%
Tech +34%
Consider a Gift Guide centered around these trending categories, including a mix of ideas and products. Don’t forget to include the right hashtags and keywords to help people find your content. Stumped on what to use? Just type “holiday” into the Pinterest search bar and top terms will populate.
Get extra mileage from your content by creating multiple Pins for each category and scheduling them out over time. For an extra boost, remember to add your Shopstyle affiliate links to any product pins.
See more on gifting trends from Pinterest here!
Use Pinterest Audience Insights:
This holiday season, leverage Audience Insights to give your followers exactly what’s on their list.
Log on (you’ll need to have a business profile) to see what your audience is interested in, and optimize accordingly. You’ll be able to see top categories (like “Food & Drink”) and narrow in on related interests (like “appetizers,” “cupcakes,” or “low carb”).
If affinity is high (greater than 1) but percentage of category audience is low, this means people are interested in the topic, but you’re not capturing the full audience. Your opportunity: create more content around that topic to increase your reach and give your followers new ideas.
Learn more about Pinterest’s Audience Insights too here.
Visit our help center for more information on how to monetize Pinterest with ShopStyle Collective.
Image via @ohsoglamblog
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