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Collective Voice

A place for all the tips and tricks to best monetize your Collective Voice links.

How to Monetize Amazon Fashion

December 7, 2018 | Retailer & Brand Updates, Tips & Best Practices

Take your Amazon earnings to the next level by featuring Amazon Fashion in your blog posts. Amazon Fashion’s vast assortment and high conversion rate make it the ideal retailer to feature throughout your content this holiday season.

Here are some tips to help you maximize your earnings!

 

  1. Showcase Wide Offerings

    Amazon Fashion includes everything available at amazonfashion.com – clothing & accessories, shoes & handbags, luggage, jewelry, and watches for women, men, kids and baby! Amazon’s vast assortment means that you never have a shortage of options. For example, if you search “Rebecca Minkoff Julian backpack”, 53 options in more than 20 different variations show up. That means the right color and size combo for everyone! Link to your favorite products in your holiday gift guides, deal roundups, outfit posts and more, and expand your offering by linking to similar items.

     

  2. Help Your Followers Navigate

    We just spoke about the breadth of offering. This can be overwhelming. Help your followers navigate through Amazon Fashion by showing them tips and tricks. Start at www.amazonfashion.com and use the browse functionality to choose your category, then use the filters on the left hand side to narrow down to your favorites. Pro Tip: Bookmark your selection to come back to updated results at any time (example: denim filtered to New Arrivals from Levi’s, Paige, and 7 for All Mankind available with Prime shipping from seller Amazon or Shopbop).

     

  3. Promote Essentials

    Amazon sells all the basics at affordable prices. This is a great entry point to drive someone to shop at Amazon Fashion. Some of our favorites include: elevated essentials from Daily/Ritual and Lark & Ro. Earn up to 30% commission on these brands through the Holidays.

     

  4. Talk Prime

    Prime membership offers many perks for your followers and improves conversion. We recommend checking if your products are prime eligible and calling it out whenever possible.

     

  5. Keep It Honest

    Be candid about fit and quality. Given how many products Amazon carries, shopping for fashion can be overwhelming. Your followers trust you to lead them to the best finds. See a great example from The Southern Style Guide.

Pro-Tip:


Take advantage of holiday! Browse here to explore some of Amazon Fashion’s top holiday sales and deals and choose key items for your own holiday gift guides from the Amazon Fashion Holiday Gift Guide, with guides for over 30 personalities.

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