With the shopping season winding down, we encourage you to think beyond gift guides and start thinking about your post-holiday sales strategy. One of the biggest sales to note?
The Nordstrom Half-Yearly Sale!
Get up to 40% from December 26 – January 2 and earn up to 10% commission. Free shipping and returns on all orders. Since that is only one day after Christmas, the time to start seeding your content to maximize your revenue is now. Click here for a list of Nordstrom brands that will be featured during the Half-Yearly sale.
Read below for our top tips on how to strategically monetize with Nordstrom this year.
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Dive into your analytics to understand your top-converting products and categories. Feature the exact or similar items that are in the Nordstrom Half-Yearly Sale.
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The top-earning days from the last Nordstrom Half-Yearly Sale were the first 2 days of the sale (12/26/17 – 12/27/17) and the very last day (1/2/18). Plan content ahead of time to cover these days for this year.
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Call out sale items in various price ranges (e.g. Favorites Under $50). Last year’s average order value (AOV) during the 2017 Nordstrom Half-Yearly Sale was $118.
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Get creative with categories for the sale. Since people may have already shopped for their friends and family, spin it as “Gift yourself for the new year” or “Gifts for the ones you forgot”. Since most resolutions revolve around fitness, this may be a great time to create a widget for activewear on sale. People will also be looking for great deals on winter staples like jackets, gloves and hats.
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Take a look at customer ratings for items. The higher the rating, the more likely it is to convert. You can even create a widget like “Top Rated by Nordstrom Customers” or note it in your post.
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Drop cookies now! Start seeding your content with Nordstrom affiliate links so as your readers click, you’ll get credit for their purchases.
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Create a widget with Nordstrom sale items and make sure to utilize the “Sold Out Notification” tool as the sale continues. It will prevent readers from clicking on unavailable items throughout this sale as products will sell out quickly. Bonus points for creating multiple widgets by categories (e.g. Tops I Love, The Best Denim) that highlight your top-converting categories.
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Take a look at what has performed well with Nordstrom the past few months. Put those products into a list and see what goes on sale. Then, add those products in a widget called “bestsellers”.
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Don’t try to be everything to everyone. Let your data do the talking. Concentrate on what performs well and get specific about what you think your audience will like.
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Make sure you’re choosing products that have multiple sizes and colors (if applicable). If there’s only one XXS left of the product, make sure to call that out. This is a great way to utilize captions under widgets as well.
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Provide as much value to your audience as possible. What can you add to make your sale picks unique to you? Should they size up in that top? Do those jeans get a little stretchy after one wear? How long does it take to break in those boots. With this kind of messaging, your audience will come to trust you even more and be more likely to convert.
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Work smarter not harder. You probably have a bunch of Looks that contain Nordstrom items. If you see those items go on sale, create a new “Collection” and embed that new code as a post.
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Speaking of Looks, now is the time to create some with Nordstrom products and share those Looks to your social channels for even more coverage.
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Tag #Nordstrom and #ShopStyle on all your social mentions and Looks shares so we can share our favorite posts of yours.
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When you share on social, try not to share a dressing room selfie. Those don’t perform as well and we are looking to share your best flatlays or OOTD of you wearing the Nordstrom product(s).
Other Post-Holiday Sales to Note:
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Macy*s – 20% off entire purchase with code JOY. Valid 12/26-1/1. Commission up to 10%
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Saks Fifth Avenue – New Year, New You Sale. Online Only. Commission up to 22%
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Bloomingdales – Save up to 75% off sitewide. Valid 12/26-1/6. Commission up to 12%
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Ann Taylor – 40% off everything. Valid 12/19-12/26. Commission up to 15%
Image via: @Nordstrom
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