Understanding Your Target Audience

As you work to increase your earning potential, it’s important to understand your audience’s interests and how they align with your strategy.

Look at conversion rates to decide which retailers and brands your audience prefers.
- Working with a diverse set of brands and retailers is important, but remember price points matter! Be sure you are linking to the products your audience is willing to purchase.
Focus on your top brands, retailers, products, and categories.
- Compare the top to the bottom and look for emerging patterns.
Take note of peak shopping times and seasons
- Expand your analytics page view to cover longer periods of time. Stores and brands often have their own peak shopping weeks outside of standard retail calendars.
Look at which tools convert best for you and which channels drive the highest quality traffic.
- Pro tip: Check out our latest post on everything you need to know about Instagram Swipe-Up.
Utilize social channels to communicate with and get to know your followers
- Read your comments, ask for feedback, and take polls!
Enable the Favorites feature to track which audience members want to hear more from you and download the e-mails to add to your mailing list.
- Read more on our Favorites feature here.

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