Introducing: What’s Trending! A weekly insights report* on what kind of content is trending across the ShopStyle Collective network as a whole.
Why is this helpful?
When you look at trending products, categories, brands, and retailers, along with AOV and conversion rates, you have the opportunity to create a smarter content strategy that will deliver on your goals. Developing a strong strategy is important when creating meaningful, shoppable content that engages your target audience.
Check out what’s trending this week:
Top Products
J.Crew 3″ Chambray Drawstring Short |
4.17% CVR |
$30 AOV |
Sperry Songfish Linen Boat Shoe |
4.47% CVR |
$30 AOV |
J.Crew Scalloped Cami Top |
4.52% CVR |
$38 AOV |
Gap Mid Rise 5″ Denim Shorts |
2.78% CVR |
$63 AOV |
LOFT Leopard Print Ruffle Tie Neck Top |
8.41% CVR |
$24 AOV |
Adidas Women’s Adidas PureBounce+ Running Shoes |
2.64% CVR |
$35 AOV |
H&M Ribbed Dress |
2.59% CVR |
$64 AOV |
Caslon Rounded V-Neck Tee |
1.69% CVR |
$95 AOV |
BLANKNYC High Waist Boyfriend Denim Shorts |
2.41% CVR |
$104 AOV |
Madewell Sunbeam Necklace Set (sold out, similar linked) |
0.84% CVR |
$57 AOV |
Top Brands
J.Crew |
2.28% CVR |
$55 AOV |
LOFT |
1.62% CVR |
$65 AOV |
Madewell |
0.63% CVR |
$116 AOV |
H&M |
0.88% CVR |
$53 AOV |
Caslon |
1.63% CVR |
$107 AOV |
Old Navy |
0.89% CVR |
$50 AOV |
Gap |
1.98% CVR |
$71 AOV |
Sperry |
2.26% CVR |
$31 AOV |
Everlane |
1.31% CVR |
$173 AOV |
Gibson |
1.05% CVR |
$124 AOV |
Top Retailers
Amazon US |
3.78% CVR |
$25 AOV |
Nordstrom |
0.83% CVR |
$143 AOV |
Kohls |
3.14% CVR |
$46 AOV |
Etsy US |
2.86% CVR |
$38 AOV |
Target |
1.34% CVR |
$52 AOV |
J.Crew Factory US |
3.70% CVR |
$38 AOV |
Old Navy |
1.27% CVR |
$52 AOV |
Ann Taylor Loft |
1.69% CVR |
$69 AOV |
TJ Maxx US |
1.88% CVR |
$38 AOV |
H & M US |
0.97% CVR |
$51 AOV |
Top Categories
Women Tops |
1.09% CVR |
$82 AOV |
Women Dresses |
0.55% CVR |
$142 AOV |
Women Shorts |
1.52% CVR |
$67 AOV |
Women’s Sandals |
0.75% CVR |
$135 AOV |
Women’s Pants & Shorts |
0.54% CVR |
$140 AOV |
Women’s Jeans |
0.82% CVR |
$98 AOV |
Women’s Jewelry |
0.85% CVR |
$94 AOV |
Women’s Swim |
0.56% CVR |
$120 AOV |
Women’s Athletic |
0.79% CVR |
$121 AOV |
Women’s Intimates |
0.90% CVR |
$62 AOV |
*Data based on ShopStyle Collective’s top categories, brands, retailers, and products from the past 7 days.
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