Back to School in review.
Back to School is the second biggest shopping period of the year, where 60% of shoppers are likely to spend before school starts. Leverage insights from shopper behavior during last year’s back-to-school season to help plan your August strategy!
According to a survey taken by Deloitte, approximately 90% of back-to-school shoppers are expected to start online shopping from late July to early August. Review the spend breakdown by week below:
The clothing and accessory category will continue to reign as most-shopped, however the largest spend category is expected to be electronics. Below breaks down the share of total B2S spend.
Clothing and Accessories — 54%
School Supplies — 22%
Electronic Gadgets — 13%
Computers — 11%
Download the full ShopStyle Collective
Back to School in Review report here.
Pro Tip: Optimize Mobile First!
More than 60% of shoppers plan to browse for products and search for promotions via mobile! This year marks the first back to School season where shoppers are likely to make purchases on their phones just as much as they are on desktop.
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Be sure your blog is optimized for mobile viewing.
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Use our Looks and Collections tool to create a social-driven shoppable page on your blog. Keep your Looks relevant by making sure the products are updated and in-stock during this high-volume shopping season.
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Add the link to this page to your Instagram bio so followers can easily shop all of your posts.
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