To make this period a prosperous one, we’ve put together a list of top performers from Holiday 2018! Combine this with your own data and take the below tips into consideration to create content that converts.
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Improve your shoppable content
Inspire your followers to shop more often by promoting top performers across channels. Look at AOV by platform and create content that makes it simple to shop on Facebook, Instagram, your blog, and Youtube!
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Learn more about your audience
By knowing your audiences AOV and brand AOV you can easily identify what your audience is comfortable spending and what they are willing to splurge on. Live clicks will provide a sense of when your followers are shopping most. Be sure to you are posting around these peak periods.
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Understand your retailer performance
Use your sales, AOV, conversion rate, and commissions to analyze your revenue performance at the retailer level. AOV and sales data help you understand the sales you are driving and at what volume. You can use this to determine which retailer is your highest converting, which potential retailers could be improved, and which similar retailers you should test out.
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Make informed decisions
When you look at your platform, brand and category earnings, AOVs, commission rates, and conversion, you can create smarter content that delivers on your goals. Take a look at the report below to see what performed well across the entire ShopStyle Collective network last holiday, and use this to help you drive more sales this season.
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