Take your social strategy to the next level.
→ Increase your posting cadence and use scheduling tools and a content calendar for support.
→ Use Instagram analytics to share content during peak hours and days of the week.
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Scheduling your Instagram posts for optimized times is proven to help you reach more followers and increase engagement.
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→ Optimize posts for searchability using tags, hashtags, and locations.
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Utilize related hashtags to find which hashtags are used most often alongside any given hashtag. It’s also a great place to start for inspiration!
To discover related hashtags, tap on a hashtag that you’ve already decided to use on a post. This will open a hashtag search result page in the Instagram Explore tab, with related hashtags displayed right above the feed of tagged posts.
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→ Regularly share your gift guides and sales round-ups in Instagram Stories.
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By linking consistently, you will increase your clicks and drop more cookies. This will ensure you make the most when your followers begin taking action and purchasing from your content!
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→ Educate your audience on how to shop your content (i.e. including “link in bio” in your caption).
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Explain where to find your shoppable content and add context to your posts to familiarize your followers with your posting system.
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→ Use Looks and Collections to create an Instagram shop page on your blog.
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Direct traffic back to your site by creating a social driven shoppable page on your blog.
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→ Interact with followers via comments and DMs to increase engagement and trust.
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Every post creates an opportunity to turn a reader into a shopper and continuing to educate your audience on how to shop is so important!
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