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Collective Voice

A place for all the tips and tricks to best monetize your Collective Voice links.

What’s Trending

April 2, 2020 | Must Know, Tips & Best Practices

Trending data from the past 30 days.

  • Loungewear reigns as a top category. From slip on shoes to sweatshirts and matching sets, easy-to-wear clothing is trending:

    • We are seeing a +98% spike in tie dye for loungewear styles.

  • Shoppers are investing in no-touch slip-on shoe for necessary outdoor trips.

    • Styles like Birkenstocks have seen +727% increase in orders.

    • 4 out of 10 of the top styles are slip-on sneakers.

  • Beauty lovers are focusing more on skin care.

    • Top categories in beauty include face & body moisturizer, eye cream, nail tools for at-home manicures, and shears for haircuts.

  • DIY and redesign projects have seen a boost

    • Purchases have increased in categories like headboards (+44%), armoires (+34%), door hardware (+32%), floor mirrors (+29%), knobs (+24%), and pillows (+18%).

  • Home organization has shown growth, specifically when it comes to kitchen and closet solutions.

  • Kitchenware is seeing growth in every category, as many are spending more time cooking and baking.

    • Muffin Pans stand as a top product!

  • Kid’s products are also up – both home and safety and purchasable at-home activities.

    • Top products include kid’s activities like sidewalk chalk and tie dye kits.

  • Outdoor Furniture is trending, as shoppers begin to set up their yards and patios to upgrade their outdoor spaces.

    • Top Categories: Outdoor Tables, Chairs, Cushions, Pillows, Umbrellas

  • Top retailers all had major sales in March. Be sure to continue sharing promos from your top retailers! You can find all the sales to talk about here.

See more data below!

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Top Categories

Clothing

Conversion Rate

Average Order Value

Sweatshirts

1.21%

$72.78

Tees

1.45%

$92.50

Sneakers

1.81%

$96.49

Makeup

1.37%

$54.65

Skinny Jeans

1.61%

$126.34

Athletic Pants

1.23%

$90.24

Cardigans

1.45%

$112.15

Day Dresses

1.06%

$105.80

Sleepwear

1.33%

$104.95

Longsleeve Tops

0.99%

$90.17

Home

Conversion rate

Average Order Value

Accent Throws

1.78%

$86.86

Candles

1.45%

$76.80

Baskets and Boxes

0.96%

$63.50

Decorative Pillows

0.61%

$113.69

Shades

0.41%

$274.33

Kitchen 

Conversion rate

Average Order Value

Cookware Sets

2.81%

$58.10

Pans

3.80%

$32.32

Fry & Sautee Pans

1.20%

$72.99

Casseroles & Dutch Ovens

0.09%

$74.30

Braisers and Roasters

0.29%

$179.90

Top Retailers

Retailer

Conversion Rate

Average Order Value

Amazon US

5.10%

$19.00

Nordstrom

1.67%

$127.78

DSW

4.71%

$59.59

Nordstrom Rack US

2.04%

$47.10

Old Navy

2.64%

$51.61

Target

1.35%

$38.20

Etsy US

3.52%

$29.70

JCPenney

2.73%

$41.55

Walmart

1.97%

$49.54

J.Crew

1.25%

$98.65

Top Brands

Brand

Conversion Rate

Average Order Value

Old Navy

2.13%

$70.64

H&M

1.30%

$68.12

J.Crew

1.70%

$67.86

Universal Thread

2.30%

$24.80

Gibson

1.18%

$83.37

Madewell

1.72%

$110.63

adidas

1.58%

$135.96

Tory Burch

1.26%

$130.86

Everlane

1.13%

$153.60

Top Products

Product Name

Conversion Rate

Average Order Value

No Nonsense Denim Leggings

19.90%

$9.62

Insect Lore Butterfly Growing Kit

15.06%

$21.53

Tory Burch Miller Flip Flop

3.30%

$172.03

Tarte Shape Tape

5.24%

$32.72

Adidas QT Racer Sneaker

4.42%

$65.47

Crayola Scribble Scrubbie Pets

20.07%

$12.22

Blowfish Marley Slip-On Sneaker

3.13%

$51.37

Tulip One-Step Tie-Dye Kit

17.72%

$17.85

Gibson Notch Collar Cotton Blend Blazer

2.63%

$150.85

S&S Worldwide Color Splash! Sidewalk Chalk

3.37%

$20.43

**Data sorted by order, from 3/1-4/31

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