While shoppers are unable to visit their hair stylists, nail salons, and estheticians, they are in search of even more at-home beauty alternatives. Utilize the below stats to inform your content and lean into top performing beauty categories to increase sales and conversion!
Overall Beauty Investments
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Hair:
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+25% orders
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+66% sales
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Skincare:
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+197% orders
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+134% sales
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Makeup:
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+148% orders
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+85% sales
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Top Trending Categories & Products
**Data based on MoM increase in clicks from 3/1-4/1
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Eye shadow: +484% clicks
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Face scrubs: +434% clicks
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Hand creams: +294% clicks
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Nail polish: +292% clicks
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Face masks: +218% clicks
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Lip gloss: +196% clicks
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Hair removal: +146% clicks
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Face moisturizer: +138% clicks
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Nail tools: +120% clicks
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Hair styling brushes: +105% clicks
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Bubble bath: +46% clicks
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Eyebrow enhancers: +45% clicks
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Blow dryers: +21% clicks
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Key Stores:
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Ulta up to 15%
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Walmart beauty up to 8%
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Amazon beauty 6-20%
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Tarte Cosmetics up to 20%
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Credo up to 15%
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NARS up to 15%
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Colleen Rothschild Beauty up to 20%
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Don’t forget about…
♥ Sephora’s Spring Event! ♥
20% off for ROUGE members
Early access: 4/17-4/20
15% off for VIB members
Valid 4/21-4/29
10% off for INSIDERS
Valid 4/23-4/27
Earn commission up to 15%
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Content Ideas:
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At-Home Manicures
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Makeup and Hair Tutorials
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As seen by:
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Color Me Courtney
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Gal Meets Glam
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Cristin Cooper
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Hi Sugarplum
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Bath Essentials
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As seen by:
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Grace Atwood
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Skincare Routines
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As seen by:
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I Dress Myselff
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Ijeoma Kola
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The Mother Chic
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Beauty Deals
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As seen by:
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Mint Arrow
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Madison Avenue Spy
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