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Collective Voice

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Something to Blog About: August

July 29, 2020 | Tips & Best Practices

Below are data-backed insights and creative content ideas to share on your channels. 


Skincare

Consumers are refreshing their beauty routines and seeking the latest products to keep their summer glow. A 42% increase in year over year traffic to the skin care category proves that it’s a worthwhile topic to blog about.

  • Trending Categories and Products

      • Face Care & Cleansers

      • Eye Care & Creams

      • Body Moisturizer

      • Lip Treatment

      • Clean Beauty

  • Brand Spotlight

      • Supergoop

      • Acure Organics

      • Beneath your Mask

      • Glossier

      • Youth to the People

____

Mixology

Mixology: the skill of mixing cocktails and other drinks, and another trending pastime that’s keeping people entertained. With today’s limitations, shoppers are investing in drink-making accessories to perfect their favorite cocktails at home. 

  • Trending Categories and Brands

    • Cocktail Shakers 

    • Beer Glasses

    • Coasters

    • Bar Furniture

    • Barware Sets

    • Decanters & Carafes

  • Brand Spotlight

    • Anthropologie 

    • Threshold

    • Jonathan Adler 

    • Creative Co-Op

    • Crate & Barrel 

____

Back to School

Summer break is winding down, and returning to class will look different this year. Consumers are nonetheless preparing in the only way they know how: back-to-school shopping! Whether you’re giving your home-office a much needed revamp or setting up the kids for remote learning, back-to-school products still dominate this time of year. 

  • Trending Categories and Brands

    • Kids Desks & Workspaces

    • Storage Cubes

    • Writing Tools

    • Children’s Books

    • Educational Tools & STEM Toys 

    • Arts & Crafts

  • Brand Spotlight

    • Target

    • Walmart

    • Backcountry

    • Staples

____

Key Dates

National Girlfriends Day 8/1

Book Lovers Day 8/9

Nordstrom Anniversary Sale 8/13-8/30

Women’s Equality Day 8/26

March on Washington 8/28

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