What’s Trending August

Top performers based on ShopStyle Collective data from 7/1-8/5

We’re in a transitional period, with some shoppers savoring the sweet summertime and others ready to embrace fall. This bridge of seasons is reflected in trending data from the last 30 days, with highlights below:

The Nordstrom Anniversary Sale is right around the corner with Early Access starting 8/13 and public access on 8/19. Shoppers are already buzzing about the big sale so make sure to stay up-to-date with our special edition of What’s Trending: Nordstrom Anniversary Sale.
Shoppers are continuing to buy warm weather attire during this last month of summer. Day dresses and sandals remain top product categories.
Back-to-school products prevail despite the changing educational landscape. Staples is rising in the ranks as a top retailer for school supplies and we are seeing girls and boys clothing and shoes trending up.
With stay at home orders underway, people are still loving cooking at home. Cuisinart trends with a healthy 7.97% conversion rate, and categories such as coffee makers, frying pans, and blenders and juicers remain highly ranked.
Fall fashion takes the cake this month as consumers prepare for one of the most exciting fashion seasons of the year. Boots are top of mind, with The Frye Company, Steve Madden, and Franco Sarto brands trending. Long sleeve tops, sweatshirts, skinny jeans and cardigans are among the top fall categories as well.

Brand	CVR	AOV
Kelly & Katie	4.41%	$23.03
adidas	2.58%	$42.33
Cuisinart	7.97%	$29.38
Steve Madden	3.18%	$32.01
Old Navy	1.10%	$56.96
H&M	1.43%	$58.26
Sperry	2.94%	$23.39
Franco Sarto	5.27%	$21.97
Dr. Scholl’s	4.58%	$19.22
Madewell	1.56%	$72.37

Retailer	CVR	AOV
DSW	4.10%	$28.10
The Frye Company	33.36%	$51.66
Staples	7.04%	$15.83
Belk	3.97%	$37.67
Jane.com	3.20%	$21.09
QVC	3.99%	$58.62
Old Navy	1.56%	$54.93
Soma Intimates	5.11%	$28.78
Nordstrom Rack	1.17%	$65.87
Best Choice Products	2.29%	$77.59

Category	CVR	AOV
Long Sleeve Tops	1.11%	$79.65
Cardigans	1.61%	$82.96
Day Dresses	1.22%	$86.96
Sweatshirts	1.26%	$74.99
Boots	1.36%	$92.71
Eye Makeup	1.47%	$46.57
Girls Shoes	1.95%	$47.34
Boys Shorts	5.37%	$30.53
Skinny Jeans	1.21%	$123.77
Athletic Pants	1.04%	$95.44

We’re in a transitional period, with some shoppers savoring the sweet summertime and others ready to embrace fall. This bridge of seasons is reflected in trending data from the last 30 days, with highlights below:

The Nordstrom Anniversary Sale is right around the corner with Early Access starting 8/13 and public access on 8/19. Shoppers are already buzzing about the big sale so make sure to stay up-to-date with our special edition of What’s Trending: Nordstrom Anniversary Sale.

Shoppers are continuing to buy warm weather attire during this last month of summer. Day dresses and sandals remain top product categories.

Back-to-school products prevail despite the changing educational landscape. Staples is rising in the ranks as a top retailer for school supplies and we are seeing girls and boys clothing and shoes trending up.

With stay at home orders underway, people are still loving cooking at home. Cuisinart trends with a healthy 7.97% conversion rate, and categories such as coffee makers, frying pans, and blenders and juicers remain highly ranked.

Brand

CVR

AOV

Kelly & Katie

4.41%

$23.03

adidas

2.58%

$42.33

Cuisinart

7.97%

$29.38

Steve Madden

3.18%

$32.01

Old Navy

1.10%

$56.96

H&M

1.43%

$58.26

Sperry

2.94%

$23.39

Franco Sarto

5.27%

$21.97

Dr. Scholl’s

4.58%

$19.22

Madewell

1.56%

$72.37

Retailer

CVR

AOV

DSW

4.10%

$28.10

The Frye Company

33.36%

$51.66

Staples

7.04%

$15.83

Belk

3.97%

$37.67

Jane.com

3.20%

$21.09

QVC

3.99%

$58.62

Old Navy

1.56%

$54.93

Soma Intimates

5.11%

$28.78

Nordstrom Rack

1.17%

$65.87

Best Choice Products

2.29%

$77.59

Category

CVR

AOV

Long Sleeve Tops

1.11%

$79.65

Cardigans

1.61%

$82.96