Top performers based on ShopStyle Collective data from 8/1-9/9
Welcome to September! We have officially bid farewell to summer, and are warming up to the idea of pumpkin patches, colorful leaves, and cozy nights in. Autumn is a special time, and we have the trends to prove it.
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While we touched on this last month, back-to-school has really taken off in September with classes starting. Staples (with a 5.08% conversion rate!) and Target remain trending retailers, showing families and students are still gearing up for the school year. Old Navy, a popular back-to-school clothing destination, is also high in the ranks with a 2.35% CVR.
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Shoppers are looking forward to lighting their candles and snuggling up indoors as the weather begins to cool down. Barefoot Dreams, selling luxurious blankets, loungewear, and apparel, along with Caslon, a comfort-focused, relaxed clothing line, are both trending brands.
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Things have not slowed down in the beauty world as consumers continue to escape through beauty and skincare. Hair styling tools and lipstick are among the top products from the last 30 days, and Tarte Cosmetics is a trending retailer with an impressive 5.01% CVR. Given the upcoming cold weather, shoppers are also investing in hydrating creams to protect their skin.
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While loungewear isn’t going anywhere, shoppers refuse to put all their style eggs in one basket. People are embracing the excitement of fall fashion and spending on trendy “outdoor” clothing like cropped jeans, blazers, jackets and sneakers.
Brand |
CVR |
AOV |
Madewell |
2.55% |
$103.96 |
Caslon |
2.65% |
$128.17 |
J.Crew |
1.66% |
$78.78 |
Zella |
3.11% |
$132.01 |
Steve Madden |
3.14% |
$63.36 |
Spanx |
3.24% |
$107.89 |
adidas |
2.19% |
$108.13 |
Barefoot Dreams |
2.82% |
$132.13 |
Halogen |
2.75% |
$135.85 |
Sperry |
2.84% |
$24.47 |
Retailer |
CVR |
AOV |
Old Navy |
2.35% |
$49.00 |
Target |
1.43% |
$42.06 |
Belk |
2.62% |
$43.06 |
Kohls |
1.69% |
$70.33 |
Best Choice Products |
2.89% |
$114.33 |
Staples |
5.08% |
$19.68 |
Jane.com |
2.49% |
$24.88 |
Tarte Cosmetics |
5.01% |
$39.59 |
H & M |
1.70% |
$59.52 |
Zulily |
1.62% |
$41.39 |
Category |
CVR |
AOV |
Hair Styling Tools |
0.97% |
$115.70 |
Cropped Jeans |
2.52% |
$123.34 |
Bras |
2.39% |
$136.26 |
Blazers |
1.54% |
$111.80 |
Necklaces |
1.81% |
$110.07 |
T-Shirts |
1.80% |
$121.39 |
Sneakers |
2.29% |
$82.50 |
Lipstick |
1.93% |
$73.42 |
Men’s Jackets |
1.26% |
$126.72 |
Beauty Tool Bags |
2.50% |
$214.62 |
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