Top performers based on ShopStyle Collective data from 9/1-10/01.
It is officially time to put on your favorite sweater, grab a pumpkin spice latte and embrace all things Fall. With the holidays right around the corner, shoppers are gearing up for a unique holiday season.
Amazon Prime Day, the annual two-day event, falls on 10/13 this year! Shoppers are already filling their carts with products they love so stay up-to-date with our special edition of What’s Trending: Prime Day.
Holiday shopping is well on its way, with Amazon (having a 6.47% conversion rate!) and Zulily trending amongst the top retailers. This shows shoppers are looking to find the best deals to make the most cost-effective shopping possible.
We can count on one thing to stay the same this year and that’s creating the holiday ambience at home. Etsy (with a 6.06% conversion rate) is giving us unique ways to craft personal holiday moments for the entire family to enjoy.
Staying on theme, Fall Fashion categories are trending at an all-time high. Shoppers are loving their options of festive clothing at brands like J. Crew, Talbots, and H&M. While the weather might not have received the memo in some areas, there’s excitement around product categories like turtleneck sweaters, boots, jackets, and longsleeve tops.
Brand |
CVR |
AOV |
Old Navy |
1.57% |
$61.52 |
J.Crew |
1.50% |
$91.45 |
Madewell |
1.52% |
$85.95 |
Tarte |
2.89% |
$37.60 |
H&M |
1.12% |
$78.10 |
Athleta |
1.40% |
$124.06 |
Talbots |
2.00% |
$120.73 |
Nike |
0.86% |
$65.14 |
Caslon |
1.93% |
$111.63 |
aerie |
1.12% |
$51.06 |
Retailers |
CVR |
AOV |
Amazon |
6.47% |
$19.65 |
Etsy |
6.06% |
$30.01 |
Target |
1.53% |
$45.91 |
Old Navy |
2.02% |
$57.43 |
Macys |
2.08% |
$50.72 |
eBay |
5.03% |
$20.43 |
Kohls |
1.56% |
$78.86 |
Zulily |
2.45% |
$41.09 |
Best Choice Products |
3.07% |
$100.34 |
DSW |
1.27% |
$125.62 |
Category |
CVR |
AOV |
Skinny Jeans |
1.90% |
$79.74 |
Turtleneck Sweaters |
1.31% |
$111.29 |
Boots |
0.75% |
$107.98 |
Eye Makeup |
2.13% |
$36.73 |
Intimates |
2.26% |
$61.20 |
Jackets |
1.33% |
$93.09 |
Longsleeve Tops |
0.97% |
$92.96 |
Men’s Sweatshirts |
1.03% |
$62.92 |
Athletic Pants |
1.12% |
$103.56 |
Skincare |
1.12% |
$63.04 |
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