Black Friday and Cyber Monday are rapidly approaching and we’re here to make sure you’re ready to go! Black Friday typically serves as the unofficial launch for the Holiday shopping season. In 2019 alone, shoppers spent over $7.4B on Black Friday and $9.4B on Cyber Monday!
In this post you’ll find key information, trending products and categories, and all the best sales to blog about to help maximize your earnings. Kick-start your Cyber Week success by starting to plan content, post, and drop cookies now. Don’t forget to continue to check back on this post. We’ll be keeping you up-to-date with the latest news and sales below.
Get prepared for Holiday with our Ultimate Guide for the Holidays here.
Use the below network-wide data and your own analytics to stay in the loop for the biggest shopping week of the year!
Top Retailers
- Amazon
- Nordstrom
- Kohls
- Target
- Old Navy
Top Categories
- Boots
- Dresses
- Sweaters
- Tops
- Beauty
Top Brands
- Old Navy
- Ulta
- J. Crew
- Spanx
- PrettyLittleThing
Top Products
- Ulta Shine Brighter Makeup Collection
- Altavida Microfiber Weighted Blanket
- The Big One Reversible Comforter
- Stars Above Flannel Pajamas Set
- Aerie Oversized Desert Sweatshirt
Commission rates available for Advanced Program members only.
Zappos – Up to 25%
Madewell – Up to 20%
Kohls – Up to 15%
Amazon – Up to 20% (special terms)
Old Navy – Up to 15%
H&M – Up to 15%
Rack Room Shoes – Up to 25%
Backcountry – Up to 15%
Sephora – Up to 15%
Urban Stems – Up to 20%
QVC – Up to 20% (special terms)
Adidas – Up to 15%
Nordstrom – Up to 10%
West Elm – Up to 12%
Lululemon – Up to 15%
Tarte – Up to 20%
Alo Yoga – Up to 15%
TJ Maxx – Up to 18%
Walmart – Up to 16% (special terms)
Kate Spade – Up to 15% (special terms)
Our ShopStyle Collective experts are here with must-know tips to help you be better prepared and earn more this Cyber Week.
- Create content early. Get a head start on the sales and begin posting before Cyber Week begins to grab the attention of shoppers looking for early deals. By posting early, you drop cookies that may give you credit for the sale later!
- Increase your posting cadence. More posts equals more opportunities to drive sales during this high-converting period.
- Focus on speedy content creation. Creating content quickly is important during Cyber Week to increase conversion. Pro tip: Make sure you have LinkIt installed and our mobile app on your phone for easy content creation on the go.
- Reach shoppers across all channels. Utilize all of your channels to reach shoppers in various places and keep your content top of mind whether they are on your blog or Instagram!
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- View our platform-based monetization guides here.
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- Focus on original content. Create original, shoppable content for your blog and social media leveraging all of ShopStyle Collective’s tools. Don’t forget to use both Text Links and Product Widgets throughout your blog posts.
- Talk about the sales for your top performers. Share sales for brands and retailers that perform well for you (find this info in your Analytics).
- Create a sales guide. Help your audience navigate large sale sections by curating your favorite picks by category, brand, or retailer. Creating a sales guide helps your followers easily discover what they are looking for (or things that they didn’t even know they were looking for!).
- Refresh sold out items to keep your content shoppable. Make sure your followers can shop your posts by replacing sold out or low stock items.
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- Advanced members: use the Sold-Out Notification tool to refresh your widgets.
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- Set sale alerts. Advanced members can encourage followers to set sale alerts using Favorites on Widgets. They will receive an email when one of their favorited items goes on sale making Black Friday shopping a breeze.
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- Pro tip: You can now link directly to a single Widget! This makes sharing multiple items through a single link a snap. Learn more.
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- Look out for Black Friday-type sales launching even earlier and deep discounts to continue throughout the holiday season. Read more on CNBC here
- Expect to also see deals moving online to make it possible for people to shop from the comfort and safety of their homes during the pandemic.
- This longer shopping period gives you an opportunity to create your Cyber Week and Holiday content early to help your audience shop.
Check back for the most up-to-date sales information!
Please do not share promotions ahead of their start date.
Spread mindful movement with Alo Yoga this Holiday season!
Up to 15% commission
Link to Alo Yoga now
Top Trending Items:
Airbrush Leggings
Kick It Tank
High-Waist Biker Short
Freestyle Sweatshirt
Content Idea:
Share the latest Alo Yoga trending styles with your audience like this jacket from the fan-favorite Foxy Sherpa collection!
Top Sales From Alo Yoga:
Up to 70% off sitewide plus 20% off new items
Valid through 12/1.
Sneakers, boots, slip-ons and more! Rack Room Shoes has favorite footwear styles for the whole family.
Up to 25% commission
Link to Rack Room Shoes now
Top Sales From Rack Room Shoes:
Take 20% of your order
Valid 11/26 only.
Excludes: Birk, Brooks, Chaco, Dr. Martens, Koolaburra, Rainbow Sandals, OOFOS, Timberland Pro, Select Nike Air Max, Adidas Boost, Select Crocs / Timberland / Sperry
Black Friday Only!
Take 20% off order of $79+ with code DEALS
Valid 11/27 only.
Excludes: BOGO Free
Take 15% off orders $89+.
Valid 11/28-11/29.
Take 20% off your order plus free shipping.
Valid 11/30 only.
3-Day Flash Sale!
Take 20% off your order.
Valid 12/1-12/3.
Take 15% off orders $89+.
Valid 12/4-12/6.
Up to 15% commission
Link to Adidas now
Top Sales From Adidas:
Black Friday- 50% off on thousands of items for the whole family
Valid 11/23-11/28.
Cyber Monday- 40% off sitewide including sale items with code CYBER40
Valid through 12/01.
Up to 9% commission
Link to Macy’s now
Top Sales From Macy’s:
Get an 20% off with code BLKFRI.
Valid through 11/28.
Get 20% off with code CYBER.
Valid 11/29-11/30.
Up to 15% commission
Link to Carter’s now
Top Sales From Carter’s:
Enjoy free shipping on orders $35+.
Take 50-60% off the entire site plus Store & Black Friday Doorbusters.
Valid 11/19 – 12/1.
Take an extra 20% off clearance in-store & online.
Valid 11/19 – 12/1.
Enjoy Free Shipping on All Orders.
Valid 11/20 – 12/1.
Today Only! Discover $6+ Fairisle Jammies Doorbusters, while supplies last.
Valid 11/25 Super Saturday.
Take 50-60% off the entire site, discover $6+ Doorbusters & Enjoy Free Shipping on All Orders.
Valid 11/28.
Cyber Deals! Shop $4+ Tees, $12 Shoes, $16 Boots Doorbusters.
Valid 11/29 – 12/1.
Up to 16% commission.
Link to Shopbop now
Top Sales From Shopbop:
Receive 20% off sitewide on orders $200 or more with code SHOP20.
Valid through 11/29.
Receive 20% off your order of $200 or more with code CYBER20.
Valid 11/30 only.
Up to 15% commission
Link to Kohl’s now
Top Sales From Kohl’s:
Take 15% off your order with code THANKS.
Valid 11/27 only.
Take 20% off select jewelry styles with code SPARKLE20.
Valid 11/28-12/9.
Take 20% off your purchase with code GET20.
Valid 11/28-12/2.
Kohl’s Sale Dates To Know:
Black Friday Super Deals.
Valid 11/26-11/27 until 1pm
Cyber Daily Deals.
Valid 11/28-12/2
Up to 15% commission
Link to Ulta now
Top Sales From Ulta:
Black Friday Deals now live! Up to 50% off your favorite brands.
Valid for a limited time.
Free shipping on orders of $35 or more.
Valid for a limited time.
Get 30% off exclusive philosophy fragrance sets.
Valid through 11/28.
Receive 30% off skin and bath philosophy products.
Valid 11/29-11/30.
Up to 15% commission
Link to Backcountry now
Top Sales From Backcountry:
Up to 60% off.
Valid through 11/29.
Fleece and insulation starting at $25.
Valid 11/27 only.
Up to 75% off outdoor apparel and footwear.
Valid 11/28 only.
Outerwear starting at $50.
Valid 11/29 only.
Shop something for everyone starting at $50.
Valid 11/30 only.
Up to 20% commission
Link to Zulily now
Top Sales From Zulily:
The Holidaze Event: Daily Deals
Up to 85% off sitewide.
Valid for a limited time.
Receive free shipping sitewide when you purchase 3 or more items.
Valid 11/27 only.
Up to 15% commission
Link to LOFT now
Top Sales From LOFT:
Up to 50% off your purchase, plus free shipping with code BESTWEEK.
Valid through 11/28.
Up to 10% commission
Link to AE now
Top Sales From AE:
Receive 40% off plus free shipping.
Valid through 11/28.
Take 40% off sitewide, plus 50% off all sweatshirts.
Valid through 11/30.
Up to 10% commission
Link to eBay now
Top Sales From eBay:
Thanksgiving Day Sale! Save on small kitchen appliances and vacuums
Valid 11/26 only.
Once a year savings on Certified Refurbished top brands
Valid 11/26-11/27. (Starting at 3pm)
Best deals of the year are HERE. Cyber savings on Certified Refurbished top brands.
Valid 11/28-11/30.
Up to 10% commission
Link to Talbots now
Top Sales From Talbots:
Happy Thanksgiving!
Get 50% off your entire purchase.
Valid through 11/30.
Free shipping on all orders.
Valid 11/27 only.
Up to 15% commission
Link to Boll & Branch now
Top Sales From Boll & Branch:
Receive 25% off with a minimum spend of $150 sitewide with code CYBER25.
Valid through 11/28.
Receive 25% off sitewide.
Valid through 12/3.
Up to 20% commission
Link to Saks now
Top Sales From Saks Fifth Avenue:
Up to 75% off sitewide.
Valid 11/27 only.
Earn a $75 Saks gift card with a $150 purchase with code BFGC20SF.
Valid 11/27 only.
Receive 15% off select beauty.
Valid 11/27 only.
Up to 70% off sitewide.
Valid 11/28-11/29.
Up to 15% commission
Link to ShopDisney now
Top Sales From ShopDisney:
Magical Savings Event. Black Friday on now – Up to 50% off with code EXTRA20!
Valid 11/27 only.
Up to 15% commission
Link to Lululemon now
Top Sales From Lululemon:
Discounts on select Women’s, Men’s, and Accessories here
Up to 15% commission
Link to Express now
Top Sales From Express:
Black Friday Sale!
Receive 50% off sitewide and shop doorbusters starting with $15 leggings, $29 sweaters and more.
Valid through 11/29.
Receive 50% off sitewide and shop doorbusters starting with $19 sweatshirts and cozy tops.
Valid 11/30.
Up to 15% commission
Link to PAYOT now
Top Sales From PAYOT:
Valid through 11/21-11/27.
Black Friday Special! Buy 2 items from the ranges: Roselift, Pate Grise, Blue Techni Liss, Hydra 24+, My Payot and receive GWP ELUXE PATE GRISE JOUR 15ML plus free shipping on any order $50+.
Valid through 11/27-11/29.
Up to 10% commission
Link to Vineyard Vines now
Top Sales From Vineyard Vines:
Enjoy 30-70% off sitewide with code FRIDAY.
Valid through 11/28.
Take 40% off all sale styles plus 30% off new arrivals with code CYBER.
Valid 11/29-11/30.
Up to 10% commission
Link to Boden now
Top Sales From Boden:
Receive up to 30% off mini and menswear.
Valid 11/27 only.
Take 30% off womenswear only with code N7X7.
Valid through 11/30..
Up to 10% commission
Link to Mackenzie Childs now
Top Sales From Mackenzie Childs:
Free standard shipping, no thresholds.
Specially priced curated products discounted up to 37%.
Valid 11/25-11/30.
Up to 5% commission
Link to Fashionphile now
Top Sales from Fashionphile:
Best of Black Friday Discounts: Shop here.
Up to 30% off bags here.
Valid for limited time.
Up to 22% commission
Link to SSENSE now
Top Sales From SSENSE:
Up to 50% off. Plus free shipping on all orders.
Valid for a limited time.
Up to 25% commission
Link to Nautica now
Top Sales From Nautica:
50-70% off sitewide and gift deals starting at $9.99.
Valid 11/28-12/2.
Take 15% off $100 or 20% off $150 with code M2LYXGY6.
Valid through 12/31.
Up to 25% commission
Link to Aeropostale now
Top Sales From Aeropostale:
Get Black Friday Every Day prices with 60-70% off everything plus Holla-Busters.
Free shipping on orders over $50 or with a jeans purchase!
Valid for a limited time.
Buy one get one free denim for the holidays.
Valid for a limited time.
Up to 10% commission
Link to UpWest now
Top Sales From UpWest:
Shop today and save 20% with code FIRSTORDER.
Save up to 40% on fall sale.
Valid through 12/5.
Receive $10 off $50.
Valid for a limited time.
Up to 15% commission
Link to Violet Grey now
Top Sales from Violet Grey:
Get 20% off beauty sellers.
Valid through 11/30.
Check back periodically for more sales listed here!
It’s the biggest shopping event of the year. With so many exciting deals and savings, it’s easy to get lost in the Black Friday and Cyber Monday shuffle. Make sure your followers are equipped for Cyber Week success with these compelling content ideas:
- Black Friday Shopping List
- Sales Cheat Sheet
- Expert Tips for Navigating Cyber Week
- Black Friday Sales Report
- My Cyber Monday Picks
- Black Friday Haul
- Cyber Week: Where to Shop and What to Buy
- By Retailer Sales Guide: Pick a trending retailer or brand (see What’s Trending above!) and create a tailored sales guide. For example, ‘The Best of Alo Yoga: Black Friday’
- Cyber Week Picks by Category: Loungewear, Makeup, Home Decor, Dressy, Outdoors, etc
Make use of the Holiday Collective Command Center! New trends have emerged this year–use your Command Center review what products, price points, categories and more are resonating with your audience, and within the entire network with Collective-wide trending data.
Access from your desktop dashboard or the iOS app. If you don’t have our app yet, you can download it here.
With the Command Center, you can:
- Using the refresh button in the upper right-hand corner, update your data anytime!
- View data for all top retailers, or use the retailer drop-down in the upper left corner to drill down to a specific retailer. This selection will be reflected throughout your dashboard.
- Utilize Collective-wide trends, popular products, and real-time stats to inspire your content. Copy links to your top product or trending items in a snap.
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