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Collective Voice

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What’s Trending November

November 12, 2020 | Must Know, Tips & Best Practices

Top performers based on ShopStyle Collective data from 10/1-11/01.

Tis’ the season for Holiday shopping! Fa la la la la, la la la la 

It is officially time to put on those fuzzy socks, grab your laptop and create, create, create! We got you covered with the tips and insights you need to help get your content ready! Check out our Ultimate Guide to Cyber Week where you’ll find all the top sales and key information to kick-start your Black Friday and Cyber Monday for success!

Our Holiday Hub is your guide to your best Holiday season yet. Access everything you need to maximize your earnings including gift guide and content ideas, strategies from the experts, and even a handy calendar with reminders, tips, and key dates to help you fight the holiday fatigue. 

Amazon (with a 6.32% conversion rate), Etsy (with a 6.19% conversion rate), and Zulily (with a 2.95% conversion rate) continue to remain top trending retailers. Create content for these retailers (and the trending brands and retailers below!) that help shoppers check items off of their holiday shopping list.

Content Ideas

  • Gift Guide: It’s no surprise that Etsy is a trending retailer at the moment. Known for their unique, handmade, and customizable gifts, Etsy is the perfect place to shop when you want to wow your loved ones with something special. Create a gift guide for him, for her, and for the kids from Etsy. Don’t be afraid to get niche with it!

  • At Home: The Container Store is trending as shoppers seek to organize their living spaces (shoutout to The Home Edit!). If fall cleaning is on your agenda, guide your followers through your home refresh, linking to your clear bins and canisters of choice from The Container Store. 

  • Fashion: Sweaters, pants, boots, jackets, and sweatshirts are some of the trending categories this month. Together, those make for some pretty cozy fall fits. Tap into your inner fashionista and share some of your favorite looks of the season featuring products from trending categories. 

 

Brand

CVR

AOV

Old Navy

2.10%

$48.38

J.Crew

1.70%

$92.58

Madewell

1.63%

$98.01

H&M

1.07%

$76.99

Container Store

1.01%

$144.36

Talbots

2.06%

$125.22

adidas

1.61%

$59.09

Nike

1.17%

$58.89

Caslon

2.41%

$103.92

Tarte

2.88%

$38.87

Retailer

CVR

AOV

Amazon 

6.32%

$23.39

Nordstrom

2.00%

$126.57

Walmart

1.45%

$61.01

Etsy 

6.19%

$30.49

Old Navy

2.40%

$56.77

Target

1.67%

$44.12

Macys

2.34%

$43.56

Zulily 

2.95%

$44.22

Best Choice Products 

3.47%

$81.95

eBay 

4.85%

$22.35

Categories

CVR

AOV

Longsleeve tops

1.11%

$79.63

Intimates

2.04%

$53.05

Bakeware

3.66%

$40.00

Women’s Necklaces

1.90%

$53.18

Eye Makeup

1.47%

$46.74

Boots

1.36%

$92.70

Women’s  Sweartshirts

1.26%

$74.99

Jackets

1.22%

$87.85

Women Pants

1.43%

$83.52

Sweaters

1.21%

$92.55

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