The Holidays are here! We’re here to make sure you’re prepared and ready to go for your best Holiday season yet! In this post you’ll find key information, tool tips, and strategies that will help you create content to maximize earnings. Continue to check back on this blog post for the most up to date information.
Get exclusive updates from top retailers to promote!
Up to 66.7% commission
Link to Forever 21 now
Top Sale From Forever 21:
30% off Jackets, Sweaters, & Outerwear.
Valid for a limited time.
Holiday gifting items up to 50% off.
Valid for a limited time.
Up to 80% OFF! New styles added + New Low prices!
Valid for a limited time.
Party On! F21’s favorite party styles up to 50% off!
Valid for a limited time.
Buy 3 and take an extra 30% off sale items with code EXTRA30.
Valid through 12/17.
Great Everyday Deals Perfect For Gifting:
Sweaters from $9
Jackets from $14
Leggings from $5
Tops from $9
Introducing Walmart+, a membership to help you (and your audience!) save more time and money!
Advanced Program Members:
Earn up to a $15 bounty per new sign up by promoting Walmart+ using LinkIt!
Best deals to talk about:
Right now, get a 15-day FREE trial of Walmart+ when you sign up.
NEW! Walmart+ now offers free shipping with no minimums on items from Walmart.com with two-day or next-day shipping options – just in time for last minute holiday gifting! Restrictions apply.
Walmart+ benefits include:
NEW! W+ free shipping with no order minimum from Walmart.com
Free delivery from your store as fast as same-day
Member prices on fuel Walmart, Sam’s Club, and Murphy stations
Contact-free in-store shopping with mobile scan and go
All of this for only $12.95/month or $98/year!
New! Order pickup now available, just in time for holiday shopping!
Walgreens makes it easy to tackle the busy holiday season with their new order pickup in store, curbside, or drive-thru and can save the day for any last minute items with orders available for pickup in as little as 30 minutes!
Up to 2% commission
Order Pickup Options here
Content Ideas:
Share your Walgreens must-have shopping list, last minute stocking stuffers, or the best beauty finds for a glam holiday look! Best of all – you can get your order in as little as 30 minutes with Walgreens’ new order pickup! Psst… don’t forget to share the special offer below with your followers so they can save with order pickup.
Top Sales From Walgreens:
30% off regular priced items sitewide with code CYBER30 + same day order pickup!
Valid through 12/5.
Extra 20% off $25 Pickup Orders with code PICKUP20.
Valid 12/6-12/12.
Take an extra 20% off $25 same-day pickup orders with code EASY20.
Valid through 12/19.
Take an extra 20% off $25 same-day pickup orders with code QUICK20.
Valid through 12/26.
Keep track of key dates and deadlines when preparing your Holiday content calendar to make sure you don’t miss a thing. Read on for the dates you need to know as well as a few suggestions from our team’s experts!
- Create content early. This holiday shopping season is starting earlier than ever before! Make sure to plan early for success. We suggest starting to get your content up by early November.
- Increase your posting cadence. More posts equals more opportunities to drive sales during this high-converting period.
- Reach shoppers across all channels. Utilize all of your channels to reach shoppers in various places and keep your content top of mind whether they are on your blog or Instagram!
- View our platform-based monetization guides here.
- Focus on original content. Create original, shoppable content for your blog and social media leveraging all of ShopStyle Collective’s tools. Don’t forget to use both Text Links and Product Widgets throughout your blog posts.
- Share wish lists and gift guides. Create a series of gift guides with different themes, price points, and categories to make sure you meet the needs of your audience and who they will be buying gifts for (even if it’s for themselves!).
- Optimize your blog with keywords. Be specific! Include trending, niche (i.e. Gifts for the Harry Potter Lover, matching family pajamas, etc), and descriptive (i.e. sparkles, little black dress, etc) holiday keywords to optimize your content for search. Review your keywords and tap into what’s trending! (Always available in your analytics and on the blog). Use Google Trends as a keyword research hack. It’s a great (and free!) tool that allows you to see what topics are trending on Google Search engines.
- Interact with your followers to increase engagement and build rapport. Every post creates an opportunity to turn a reader into a shopper and continuing to educate your audience on how to shop is so important! Encourage your audience to like, comment, and visit your blog and make sure you are clear on how they can shop your content.
- Promote high commission retailers to boost your earning potential. (Advanced program only) Consider retailers with higher commission rates when you’re planning organic content, or if you are looking to explore new brands that you don’t feature on a regular basis. View all Supported Retailers.
- Fight the holiday fatigue. Even when the Black Friday and Cyber Monday sales are over, holiday shopping is not! Increase your sales by keeping up your posting cadence so you don’t miss out.
Keep your holiday earnings up with the help of select retailers offering increased commission rates! (For Advanced Program members only)
Forever 21 up to 66.7%
Abercrombie up to 15%
Tarte up to 20%
Backcountry up to 15%
Express up to 15%
Saks up to 20%
shopDisney up to 15%
Everlane up to 25%
Lululemon up to 15%
Boll & Branch up to 15%
Zulily up to 25%
BaubleBar up to 25%
QVC up to 20%
Zappos up to 17%
Stay up-to-date until now through the end of the year on holiday sales here!
Up to 25% commission
Link to Rack Room Shoes now
Top Sales From Rack Room Shoes:
3-Day Flash Sale!
Take 20% off your order.
Valid 12/1-12/3.
Take 15% off orders $89+.
Valid 12/4-12/6.
Take $10 off $79+.
Valid through 12/24.
Last chance to get it in time for Christmas + 15% off your order.
Valid 12/10.
Take 15% off $89+.
Valid 12/11-12/13.
Take up to 25% off select Nike styles.
Valid 12/13-12/26.
Take $10 off $79+.
Valid 12/14-12/24.
Up to 9% commission
Link to Macy’s now
Top Sales From Macy’s:
30% off Friends & Family Sale with code FRIEND.
Valid 12/1-12/9.
10% off beauty
Valid 12/1-12/7.
Countdown Sale: Get 20% off with code COUNT.
Valid 12/13-12/17.
Last Minute Gift Sale: Get 20% off.
Valid 12/21-12/24.
20% off After Christmas Sale.
Valid 12/25-1/2.
Free shipping on orders over 25+
Valid 12/1-1/2.
Up to 15% commission
Link to Backcountry now
Top Sales From Backcountry:
Post Cyber Sale: Up to 50% off
Valid 12/1-12/7.
Gear & Apparel- 30% off select styles
Valid 12/13-12/20.
Receive a gift with purchase
Valid 12/15-12/18.
Receive 40% off Post-Holiday Sale.
Valid 12/26-1/2.
Up to 20% commission
Link to Zulily now
Top Sales From Zulily:
Games to Entertain kids.
Valid 12/4.
Free Shipping- with minimum purchase of 3 items or more.
Valid 12/5.
15% off Special Events
Valid 12/6-12/7.
Santa’s Workshop
Valid 12/6-12/7.
Shop long-sleeve snap cardigans starting at $12.99.
Valid through 12/16.
Up to 75% off PicassoTiles.
Valid through 12/16.
Shop women’s apparel under $10.
Valid through 12/16.
Up to 50% off Hunter brand.
Valid through 12/17.
Up to 10% commission
Link to AE now
Top Sales From American Eagle:
Festive Flash Sale: 2 days only! 50% off tees & graphics!
Valid 12/3-12/4.
Festive Flash Sale: 2 days only! 30% Off AE jeans!
Valid 12/5-12/6.
Take 40% off accessories and men’s underwear.
Valid through 12/15.
Take 25% off select AE jeans, joggers and leggings
Valid for a limited time.
Up to 50% off AE, Aerie and Tailgate.
Valid 12/22.
Up to 10% commission
Link to Talbots now
Top Sales From Talbots:
Welcome December with savings on EVERYTHING at Talbots—50% off markdowns + 30% off everything else.
Valid 12/1-12/2.
Take 60% off markdowns, 50% off everything else. Plus receive free shipping on orders of $125 or more.
Valid through 12/15.
Receive 40% off almost everything.
Valid through 12/24.
Up to 15% commission
Link to Express now
Top Sales From Express:
Up to 50% off All & 50% off on select department and doorbusters
Valid 12/4-12/6.
40% off sitewide
Valid 12/7-12/9.
50% off sitewide
Valid 12/10.
50% off sitewide + 100 Great Gifts under $50
Valid 12/11-12/14.
50% off sitewide
12/15-12/18.
50% off sitewide + 60% off Last Dash Items
Valid 12/19-12/26.
Up to 20% commission
Link to Saks now
Top Sales From Saks:
The Designer Sale Up to 50% off* select items. Shop Now!
Valid 12/2-12/6.
10% Off (Beauty Included)
Valid 12/3-12/5.
15% off sitewide, 10% off beauty & fragrance.
Valid 12/7-12/8.
The Designer Sale Up to 60% off* select items. Shop Now!
Valid 12/7-12/24.
Get 10% off beauty.
Valid 12/25.
Designer Sale Up to 75% off.
Valid 12/25-12/27.
Designer Sale Up to 70% off.
Valid 12/28.
Up to 10% commission
Link to eBay now
Top Sales From eBay:
Get 15% off of a max send of $50
Valid 12/14-12/18.
Receive 15% off select certified refurbished items with code PURCHASECR15. Max spend of $100.
Valid through 12/18.
Don’t miss eBay’s Great Deal on a Certified Refurbished Like-New Drill Driver Kit!
Valid for a limited time.
Up to 15% commission
Link to Kohl’s now
Top Sales From Kohl’s:
30% off with Kohl’s Charge with code GIFTING30.
Valid 12/10-12/20.
Friends & Family Sale. Take 25% off with code FRIENDS25.
Valid 12/3-12/9.
Buy More, Save More! Take 15% off or 20% Off $100+ with code SAVEBIG.
Valid 12/10-12/20.
Take 20% off with code WINTER.
Valid 12/21-12/24.
Flash Sale! Take 25% off. Online Only with code JOLLY25.
Valid 12/25.
Flash Sale! Take 20% off. Online Only with code NEWYEAR20.
Valid 1/1.
Take 20% off Jewelry. Select Styles with code SPARKLE20.
Valid 11/28-12/9.
Take 10% off Watches. Online Only with code WATCHES10.
Valid 11/28-12/9.
Take $10 off $50 Jewelry with code JEWELRY10.
Valid 12/10-12/24.
Up to 15% commission
Link to Ray-Ban now
Top Products From Ray-Ban:
State Street 49mm Square Sunglasses
Classic Wayfarer 54mm Sunglasses
Icons 50mm Round Metal Sunglasses
The Ray-Ban Holiday Gift Guide:
Gifts for Her
Gifts for Him
For Kids
Up to 15% commission
Link to Boll & Branch now
Top Sales From Boll & Branch:
Receive 25% off sitewide.
Valid through 12/3.
Take 20% off sitewide.
Valid through 12/9.
Take $50 off your purchase of sheets when you spend $250 or more.
Valid 12/15.
Take 15% off sitewide when you spend $200 with ice TREAT15.
Valid through 12/23.
Stay in the loop on top trending categories, brands, and high commission retailers to better holiday content strategy and help you drive more sales.
Top Categories
- Sweaters
- Intimates
- Outerwear
- Boots
- Beauty (makeup)
Top Brands
- Old Navy
- Halogen
- J. Crew
- PrettyLittleThing
- Madewell
The holidays are upon us, and you’re in full festive swing! The air is crisper, your living room cozier, and your streets twinklier with lights. Get inspired by these merry content ideas, and don’t forget to keep posting – your followers will shop beyond the holidays through the end of the year!
- Gift Guides Galore: Your job is to help your followers rock all their gifts this season, and the best way to do that is by staying organized. Inspire your followers with thoughtful, creative, and out-of-the-box gift guides for everyone on their list. Here are some ideas:
- Price Point: Splurge or Save, Under $100, Under $50, Under $25
- Loved Ones: For Her (Mom, Grandma, Daughter, etc), For Him (Dad, Brother, Son, etc ), For Kids (Baby, Toddler, Gen-Z, Teen), For Pets
- Type of Person: For the Hipster, the Home Body, the Beauty Lover, the Hiker, the Tech Guru
- Timing: Last Minute Gift Guide, 1 Week Before, 3 Days Before, 1 Day Before, By Shipping Deadline
- Event: Secret Santa, Gift Exchange, White Elephant, Work Party
- Retailer or Brand: Head back up to our What’s Trending section and pick a popular retailer or brand to create a tailored gift guide for. You can do the same for brands you know your followers are obsessed with! For example, ‘The Best Kids Gifts from shopDisney’.
- Stocking Stuffers: Create versions of the above gift guides but stocking stuffer edition! These are hugely popular for shopping inspiration.
- All About Home: This year more than ever, we’ll be spending more time indoors cooking, hanging, and celebrating. Help your followers prepare for the coziest and most festive holiday at home. Check out below for some inspo:
- How to Host a Family Holiday
- My Tablescape
- Holiday Cocktail Celebration
- Coziest Home Accessories
- Relaxing at Home: Self Care Edition
- Cooking at Home
- Favorite Festive Decor
- Holiday Home Finds
- Festive Fashion and Beauty: However you’re celebrating this year, holiday dressing is an exciting time to get creative and embrace your inner fashionista. You’re the go-to for all things style, so help your followers look and feel their best this season with festive style inspiration:
-
- Casual Holiday Dressing
- What to Wear: Holiday Edition
- What I’m Wearing Christmas Morning
- Family PJ Guide
- Glitter and Glam: New Years Eve Makeup Look
- NYE at Home: What I’m Wearing
Pro tip: Keep track of your top performing items, categories, brands and retailers in your Analytics dashboard throughout the holiday season to guide your content strategy.
Want more? See what other ShopStyle Collective influencers are posting for holiday!
- Holiday Home Collage by Garvin & Co
- Outfit Ideas for Family Pictures by Putting Me Together
- Gift Guide for the Unique & Creative by Living in Yellow
USPS:
- USPS Priority Mail Express (overnight): December 23rd
- Priority Mail: December 19th
- First-class Mail: December 18th
- USPS Ground: December 15th
UPS:
*Please note that pickup for UPS air shipments must be scheduled before December 18.
- UPS Ground Shipping: December 16
- UPS Next Day Air: December 18
- UPS 2nd Day Air: December 18
- UPS 3 Day Select: December 19
FedEx:
- FedEx Overnight: December 23
- FedEx 2Day: December 22
- FedEx Express Saver: December 21
- FedEx Ground/Home Delivery: December 19
Create Wish Lists and Gift Guides using Text Links
Creating a guide helps your followers easily discover what they are looking for (or things that they didn’t even know they were looking for!). Plus, you can add this page as a highlight in your blog’s navigation bar, or feature in your Instagram.
- Curate your favorite picks by category, brand, or retailer into round ups on your blog. Feature an image of the product and add a clear text link for that item.
- This is available in the Standard and Advanced Programs.
- Pro tip: If you mention a retailer in a blog post, add the retailer’s homepage as an affiliate link and hyperlink it! Learn how here.
Create Wishlists/Gift Guides with Widgets
Link directly to your Product Widgets. This means that you can share your Product Widget as a hyperlink or link. Learn more.
- Pro Tip: Add Favorites to your Widgets.
- This allows readers to opt in and share their email with you, helping you build readership. Be sure to have this setting turned on in your account by checking the “Collect Email Addresses” option in your Favorites tab.
- For the shopper, they’ll love it when they get an email notification to shop the item they favorited when its price drops. You’ll earn whether no matter when the shopper engages with your content.
- Remember to Update Sold Out Products!
- Learn how here.
- Create a Clickable Colalge
- You can do so using affiliate links inserted to a collage using a third-party services, such as Canva.
- Make sure to know your audience! Sometimes it’s not obvious to the shopper that the images are actually clickable. We recommend using a service to create the collage and guiding shoppers to text links or Product Widgets to shop.
- Always use LinkIt!
- This handy browser bookmarklet is perfect for monetizing items you find while surfing the web. Did you know that it’s also available in iOS and Android, so you can create links in app or while surfing the web on your mobile device? It’s true!
- Our Favorite Tool for Holiday Content Creation: Lists! :
- Use Lists to Stay Organized!
- Easily turn groups of products into Looks or Widgets using Lists. Plus, this enables you to utilize products not found in our product feed. Learn more here!
- The List feature is available in the Advanced Program.
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