Top performers based on ShopStyle Collective data from 11/1-11/30.
Welcome to our new Trends to Blog About series, where we share top performers from our influencer network over the last 30 days so that you can transform these insights into strategic content that sells.
This month, we’re sharing December’s top categories and retailers, along with fun content ideas so you have plenty to blog about for the holidays!
- Price Point: Splurge or Save, Under $100, Under $50, Under $25
- Type of Person: For the Hipster, the Home Body, the Beauty Lover, the Tech Guru
- Timing: Last Minute Gift Guide, 1 Week Before, 3 Days Before, By Shipping Deadline
- Pssst! Shipping deadlines are around the corner, so create content early to catch gift buying.
- Retailer: Create a tailored gift guide for one of the trending retailers below
Top Categories
- Kitchenware
- Blankets & Throws
- Bedding
Top Retailers
- Kohl’s
- Macy’s
- Anthropologie
- Nordstrom
- Walmart
Content Ideas
- Festive Decor for a Holiday at Home
- Easy Recipes to Make With Your Kids
- Cold Weather Bedroom Makeover
Top Categories
- Clothing
- Toys
- Baby Gear
Top Retailers
- Kohl’s
- Old Navy
- Nordstrom
- Walmart
- TJ Maxx
Content Ideas
- Kids Stocking Stuffers
- Must-Have Baby Gear for New Parents
- At Home Activities with Kids
Top Categories
- Makeup
- Skincare
- Hair
Top Retailers
- Ulta
- Sephora
- Nordstrom
- Amazon
- QVC
Content Ideas
- Winter Nighttime Beauty Routine
- New Years Eve Glam
- Gift Guide for the Beauty Guru
Top Categories
- Sweaters
- Boots
- Joggers & Leggings
Top Retailers
- Nordstrom
- ShopBop
- Nordstrom Rack
- Old Navy
- DSW
Content Ideas
- Cozy Sweater Favorites Under $50
- Casual Holiday Dressing
- New Years Eve Looks
Top Categories
- Sleepwear
- Sneakers
- Jackets
Top Retailers
- Nordstrom
- Macy’s
- Nike
- Everlane
- Backcountry
Content Ideas
- His PJ Guide
- Gifts for the Guy Who Has Everything
- Styling Men’s Boots
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