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April Trends to Blog About

March 25, 2021 | Tips & Best Practices

The days are longer, the weather is warmer, and summer feels within reach. We’re welcoming April with open arms, and your content should reflect this springtime energy! Here are the top trending categories and retailers to blog about for April, plus content ideas for each. 

Top Categories (By Traffic)

  • Swimwear Cover Ups +88% 
  • Carry-On Luggage +151%
  • Short Sleeve T-Shirts +411%

Top Retailers

  • Shopbop
  • Aerie
  • Summersalt
  • Revolve 
  • Net-A-Porter

Top Products

  • Aerie Leopard Wrap One Piece Swimsuit
  • Free People Makai Cut Off Shorts
  • Tory Burch Miller Cloud Sandal
  • Hanging Toiletry Bag 
  • American Tourister Tres Jolie Hardside Spinner Luggage

Content Ideas

  • One Piece Swimwear Guide
  • My Spring Break Essentials 
  • Best Sunglasses for Your Face Shape

Top Categories

  • Conscious Apparel & Accessories
  • Clean Skincare & Makeup
  • Sustainable Home

Top Retailers

  • Bloomist
  • Grove Collaborative
  • Exa Beauty
  • Biossance
  • Aha Life
  • Amour Vert
  • Cariuma

Top Products

  • Squalene & Lactic Acid Resurfacing Night Serum 
  • Zen Eucalyptus Essential Oil Aromatherapy Candle
  • High Fidelity Foundation

Content Ideas

  • Sustainable Spring Tablescapes
  • All Natural Cleaning Products for a Bright and Healthy Home
  • Game-Changing Clean Beauty Formulas 
  • Sustainable Dresses to Last All Summer Long

Top Categories (By Traffic)

  • Girls Swimwear +444%
  • Kids Beds & Mattresses +766%
  • Baby Strollers +56%

Top Retailers

  • Walmart
  • Old Navy
  • Bed Bath & Beyond
  • Zulily
  • Buy Buy Baby

Top Products

  • Big Joe Milano Bean Bag Chair
  • Textured Scallop-Edged Cutout Swimsuit for Girls
  • Critter Umbrella 
  • Baby Delight Go With Me Venture – Deluxe Portable Chair
  • Sperry Kids Galley Sandal

Content Ideas

  • Newborn Baby Must Haves
  • Refreshing the Kids Room on a Budget
  • Cutest Kids Swimsuits for Summer

Summer Beauty

Top Categories (By Clicks)

  • Nail Tools +181%
  • Body Treatments +52%
  • Suncare + 15%

Top Retailers

  • Ulta Beauty
  • Glossier
  • Sephora
  • Supergoop!
  • Walgreens

Top Products

  • tarte Shape Tape Concealer, Glow Wand, and Sponge
  • IT Cosmetics Your Skin But Better CC Cream Duo with SPF 50
  • TRESemme Tres Two Hair Spray Extra Holdfeb

Content Ideas

  • Spring Nail Art Trends to Try
  • Face Sunscreen for All Skin Types
  • Dewy Skin Tutorial for Summer

Top Categories (By Cicks)

  • Day Dresses +89% 
  • Dining Collections +407%
  • Outdoor Chairs +477% 

Top Retailers

  • Nordstrom
  • Best Choice Products
  • Jane.com
  • Anthropologie
  • Wayfair

Top Products

  • Halogen Scalloped Cami Top
  • Pretty Garden Sleeveless Dress
  • Gibson Home Rockaway Dinner Set

Content Ideas

  • How to Create an Easter Tablescape 
  • 5 Easter Looks
  • Celebrating Easter on the Patio

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