We’ve sourced the most important things to help you get noticed when trying to land campaigns- straight from from our campaign team here at ShopStyle Collective. Whether you’re trying to secure your first sponsorship or already have multiple under your belt, these points should serve as a go-to check list when presenting your brand to possible partners.
♦ Use ShopStyle Collective tools
-Our team casts campaigns based on data. Make sure you are using ShopStyle Collective tools like LinkIt and Looks to power and monetize your original content.
♦ Focus on creating beautiful content
-Scout location, style your shoots, get creative and think thematically! Curating themed concepts and tying elements of your content back to a holiday, a season, or a certain aesthetic will show off commitment to your vision to potential sponsors. The more captivating and intriguing you are, the more positive the experience will be for both your audience and your sponsors.
♦ Build a killer media kit and portfolio of sponsored work
The alignment between a brand’s target audience and your audience demographics is the key factor in determining the success of influencer-brand partnerships. Showcasing your audience demographics and reach at a glance is imperative! Download a version of our media kit template.
♦ Don’t overbook your editorial calendar
Be sure to make time for personal, unpaid content!
♦ Exceed expectations
Prove you’ll go above and beyond standard deliverables. Not only will this improve your performance, it will build a strong relationship with potential brands built on trust. Providing more for brands could also open up dialogue with other other companies and organizations, which means more potential revenue streams for you.
♦ Follow all FTC guidelines
Whether you’re working on sponsored content or simply promoting affiliate links, following FTC guidelines is crucial for any influencer’s business. The ever-changing landscape of influencer marketing can make disclosure tricky, so be sure to follow all up to date guidelines set by the FTC.
♦ Most importantly, stay true to yourself!
Authenticity has the highest success rate when it comes to generating a highly engaged and loyal following. Spend time thinking about what you love, and how to share that with your followers!
Image via @YoursTrulyWhitney
