Collective Voice

A place for all the tips and tricks to best monetize your Collective Voice links.

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February Looks Challenge

| Must Know, Tips & Best Practices

Aside from candy hearts and hues of red, there are so many trends to love about February. Check out what must-have looks our editors can’t stop talking about this month, and join the challenge for a chance to be featured! Here’s how:

  1. Check out themes below that our editors are looking for

  2. Create Looks that align with themes our editors are loving. (Pro tip: More Looks = more chances to get featured!)

  3. Add a detailed caption and relevant hashtags when creating your Look. Make sure to include #LooksChallenge.

  4. Post Looks to your Instagram and tag @shopstyle

  5. Get featured on ShopStyle.com Trend pages, emails, Instagram and even be considered for campaigns!

 

Spring Dresses

Spring dresses are beginning to make their debut! Show off the ones you’re already loving this year.

@HauteHouseFlower,  @MargoAndme, @ThisTimeTomorrow

 

Transitional Weather Styles

Styling sweaters and coats can be ambitious when the weather can’t make up its mind. How are you taking on the challenge?

@WalkInWonderland,  @TheFashionLisst, @CorporateCatwalk

 

Denim

Share your freshest silhouettes, washes, and head to toe denim styles.

@LindsiLaneStyle,  @FashionHoax, @CrystalObsessionsNow

 

Spring Colors 

From Coral to Dove Blue, reincorporate pastels and neons before spring hits.

@LiveLoveWearit,  @AlexisPoulos, @ManieraByDale

 

Valentine’s Day 

Whether you’re having a day with your best girls or a date night out, share your best looks to be featured!

 @GretaHollar,  @ThriftsAndThreads,@LuxeAndLouche

 

Start creating Looks now

 

 

Main image via @UpAndAwayWithMe

Build Your Best Media Kit

| Must Know

 

If you’re an influencer looking to collaborate with brands, it’s imperative to have a standout media kit. It will be used to showcase your personal brand, share key analytics and audience demographics of your platform, and support your case as a great candidate to partner with.

No matter the size of your following, there’s important information to be shared! We’ve provided a rundown of what every influencer needs in their media kit:

 

Your media kit should include:

1. A Bio Section

  • Include a photo of yourself, your brand logo and contact info.

  • Include a blurb about yourself, how long you’ve been blogging, and what kind of themes, categories, and topics you write and create content around.

Pro tip: Does your blog have a theme? Include it. Do you have a weekly or monthly series that performs well? Highlight them. What has been your top content in the past six months? Share this!

 

2. Statistics

  • Monthly Page Views

  • Monthly Unique Visitors

  • Audience Demographics (countries, gender, and age of readers)

  • Social reach by channel

Pro tip: If there are any numbers that don’t feel impressive, leave them out OR present your growth trends instead.

 

3. A Portfolio of Your Work

  • Examples of brands that have performed best for you

  • Press highlights, spotlights, or notable features

  • Past partnerships

Pro tip: If you’ve had a great relationship with a sponsor, don’t be afraid to reach out to them for a testimonial. Even a few words will go a long way.

 

Your rate card should include fees for:

  • 1 blog post + a round of social posts (Facebook, Pinterest, Instagram)

  • Individual social posts:  Instagram, Instagram Story, Facebook, Pinterest

  • Videos – if applicable

  • Event appearances

  • Whether or not you are interested in sampling campaigns

 

•••

 

Need a Media Kit refresh? We have you covered! 

The ShopStyle Collective design team created several branded templates just for you.

Download the ShopStyle Collective here:
Keynote Version

Google Slides Version

Powerpoint Version

 

Image via @iamKeliB