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Pinterest Holiday Strategy

| Must Know, Tips & Best Practices

Pinterest is all about creating beautiful original content that is both searchable and shoppable — especially during the holidays when 62.7M people engage with holiday content on Pinterest alone.

We have the tips, trends and insights, straight from Pinterest’s team, to help shape your content strategy for a successful 2018 holiday season.

Tips & Best Practices:

Pin early: Holiday shoppers primarily use Pinterest to discover new ideas, so it’s important to start saving your content early, at least 2 months in advance, when searches start to spike — ensuring your content is reaching its maximum potential.

Add text: Pins that include descriptive text over an image tend to see a 6% increase in sales over Pins that are only an image. Get creative with headers, descriptions and CTAs but remember to be clear and concise.

Think mobile: Did you know that 80% of Pinners prefer to use the mobile app? Because of this, Pinterest advises to keep a small screen in mind when creating your content. Use fonts that are large enough to be legible and design using vertical aspect ratio. The ideal dimension is 2:3 aspect ratio.

Include CTAs: A call-to-action invites Pinners to click through to your blog or shop page. You can use a designed visual CTA, with text over the Pin image, or add a CTA within the first three lines of the keyword description. Examples: “How to” or “Top 10 trends for…”

Be Consistent: Pinterest found that consistency improves performance. Pins that link to landing pages with similar imagery tend to have 13% higher online sales. Use this as an opportunity to drive traffic to your blog posts and make them shoppable with text links and widgets — like Favorites!

Gifting Trends For Holiday 2018:

These categories have had major growth on Pinterest since last holiday season!

Home Decor  +123%

Jewelry  +37%

Wellness  +231%

Toys  +32%

Hosting +21%

Tech +34%

Consider a Gift Guide centered around these trending categories, including a mix of ideas and products. Don’t forget to include the right hashtags and keywords to help people find your content. Stumped on what to use? Just type “holiday” into the Pinterest search bar and top terms will populate.

Get extra mileage from your content by creating multiple Pins for each category and scheduling them out over time. For an extra boost, remember to add your Shopstyle affiliate links to any product pins.

See more on gifting trends from Pinterest here!

Use Pinterest Audience Insights:

This holiday season, leverage Audience Insights to give your followers exactly what’s on their list.

Log on (you’ll need to have a business profile) to see what your audience is interested in, and optimize accordingly. You’ll be able to see top categories (like “Food & Drink”) and narrow in on related interests (like “appetizers,” “cupcakes,” or “low carb”).

If affinity is high (greater than 1) but percentage of category audience is low, this means people are interested in the topic, but you’re not capturing the full audience. Your opportunity: create more content around that topic to increase your reach and give your followers new ideas.

Learn more about Pinterest’s Audience Insights too here.

Visit our help center for more information on how to monetize Pinterest with ShopStyle Collective.

Image via @ohsoglamblog

Best Sales of the Week 10/22

| Sales to Talk About

Please do not share promotions ahead of their start date.

Macy’s — Receive 20% off at the Lowest Prices of the Season Sale with code DEALS. Valid 10/24-10/28.

Wayfair — Receive up to 65% off select furniture and bedroom pieces. Valid 10/24-10/31.

Orchard Mile — Receive an exclusive to Collective 15% off your order of $150 or more with code FALLOM15 . Valid through 10/26.

Neiman Marcus — Enjoy $50 off $200, or $100 off your $400 regular priced purchase with code SAVENOW. Valid 10/21-10/26.

Ann Taylor — Enjoy $50 off $200, or $100 off your $400 regular priced purchase with code SAVENOW. Valid 10/21-10/26.

Saks Fifth Avenue — Receive up to 30% off select bedding, bath and decorative home items. Valid 10/25-10/28.

Yoox — Take an extra 20% off select styles. Valid through 10/25.

Lord & Taylor — Receive up to 50% off select styles with code LTDAYS. Valid through 10/25-10/28.

The Outnet — Mid-Season Sale: Take up to 50% off select styles. Valid 10/24-10/31.

Urban Outfitters — Take 25% off graphic tees. Valid 10/25-10/29.

Old Navy —Receive up to 40% off select pants, jeans, outerwear and tees. Valid through 10/28.

JCPenney — Take 50% off when you spend $40 or more, or 40% off when you spend $40 or more. Valid through 10/25. Additionally, take an extra 30% off when you spend $100 or more, or an extra 25% off when you spend $100 or less. Valid 10/26-10/31.

Kohl’s — 20% off your entire purchase with code SAVE20. Valid through 10/28.

Club Monaco — Take 30% off sale items. Valid through 10/24.

Sarah Flint is now live on CPA!
Start linking now for commission up to 10%. 

Image via @chaosandcoffeeblog

Holiday Content Strategy & S.E.O.

| Must Know, Tips & Best Practices

The most wonderful shopping time of year is almost here! The holidays are fast approaching which means it’s time to take your content strategy to the next level. Follow these tips to help boost your revenue this season.

 

♦ Seed your holiday content early

According to the National Retail Federation, 40% of holiday shoppers start buying before Halloween. Now is the time to start creating holiday content if you haven’t already. Check out our Key Holiday Dates calendar and take these into consideration when scheduling posts to maximize your earning potential.

Research shows that Black Friday works best when you start creating a buzz early. Think like a shopper when planning your content and get your followers excited about capitalizing on the Black Friday savings.

A Must Read: Jingle Sells: Holiday Marketing for E-commerce

 

♦ Optimize your content for search

Details matter when it comes to creating content that will pop up on search engines. Review your keywords and tap into what’s trending. Use Google Trends as a keyword research hack. It’s a great (and free!) tool that allows you to see what topics are trending on Google Search engines.

Use keywords throughout your content, including:

Article titles. Leverage Google searches by using autocomplete in the search bar for inspiration or to find related articles. For example, when you type in “gifts for guys”, “gifts for guys under 20” and “gifts for guys who have everything” pop up.

Post URLs. Make these descriptive and related to your post. For example, instead of “/post_2” use “/holiday_gifts_for_him”

Image filenames. Give them a name that is detailed and related to the subject matter of your image to increase searchability.

Social posts. Pinterest and Instagram links often appear in Google search results. Apply your holiday keyword strategy when writing post captions and Pin descriptions.  

Pro tip: It can take a few weeks to fine tune your keywords and for Google’s bots to scan your site. To earn higher page-rankings and conversions when it matters most, you must start the process well before the holiday season. Publish your content with seasonally-focused keywords 45 days in advance, which will help you participate in 90% of the search traffic.

A Must Read: 9 Holiday SEO Tips to Maximize Cyber Monday and Black Friday Traffic

 

♦ Create FOMO-inducing content

FOMO (fear of missing out) can be a powerful marketing lever. Data shows that a majority of people, especially social media users, will buy something just because they don’t want to miss out. Let your readers know popular products might sell out and don’t be afraid to use urgency in your call-to-action (e.g.  Buy Now Before It’s Gone!)

The holiday season is all about the sales. Black Friday, Cyber Monday, Single’s Day, etc. create a sense of urgency to purchase while the deals are hot. The thought of losing out on a dollar saved is an powerful driver (see loss aversion psychology). Use countdown timers to raise awareness that sales are coming up and create FOMO on great deals. Reference our weekly sales posts for insight on all upcoming sales and look out for our emails every Tuesday.

A Must Read: 16 Clever FOMO Marketing Examples to Boost Your Sales

 

Photo via @blaireadiebee