Collective Voice

What is ITP 2.0?

In September 2017, Apple released Intelligent Tracking Prevention (ITP) for Safari. This is a browser setting called “Prevent Cross-Site Tracking” enabled for all users by default. The purpose of this technology was to limit the ability of tracking service providers to read their cookies from an Advertiser’s (or other website owner’s) website beyond the initial 24 hours. This feature targets cookies dropped by companies that Apple assumes are tracking users across multiple sites.

In September 2018, Apple updated their Intelligent Tracking Prevention to block even more cookie-based tracking continuing to focus on third party cookies. This update, ITP 2.0, was rolled out with the release of Safari 12 (desktop) & iOS 12 (mobile) on September 17th. This change affects all affiliate links where the retailer is still using a third-party cookie for tracking — across all their publisher and blogger partners. Therefore, retailers will have to implement first party cookie or cookie-less solutions in order to avoid loss of tracking. These solutions are considerably more dependable for click tracking.

To clarify, this update only impacts the tracking of clicks made on a Safari 12 browser.

How is ShopStyle helping with this transition?

We have spent the last few months ensuring ITP 2.0 does not impact our community’s links and revenue. Not only have we spoken directly to all our retailer partners, we have partnered with our parent and sister companies, Ebates and Rakuten Marketing (one of the largest affiliate network platforms), as well as our other affiliate platform partners to confirm all of our retailers are using cookie-less or other ITP compliant tracking. We are happy to report almost all of our retailers have confirmed they have or will have proper tracking in place soon….

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Valid 10/2-10/11. …

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