Collective Voice

A place for all the tips and tricks to best monetize your Collective Voice links.

Monetization Strategy

Tips on growing your revenue

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Brand New: Analytics Update!

| Must Know

Today, we are excited to announce an update to ShopStyle Collective, introducing a new and improved analytics dashboard. Now you can see in-depth product and link performance. This will help you know exactly what is driving clicks, and more importantly, sales.
 
Your analytics are of utmost importance in growing your brand. They help you understand your readers’ preferences, like ideal price points, best converting retailers, intent, and more! These are metrics you need to track daily to leverage our tools to reach your full earning potential.
 
Now, we also give you “Traffic Sources” so you know exactly where these clicks are coming from. For example, say you are spending a lot of time creating and sharing content on your Instagram, but after further analysis realize your blog is the channel that is actually converting. Understanding this data will make you a more strategic blogger and you can shift your efforts into a different vertical based on this table.

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EARN AND SHOP WITH ZAPPOS

| Must Know

Calling all fashion lovers! Don’t forget Zappos has teamed up with ShopStyle Collective to give Style Influencers a chance to both shop and monetize their deals. Zappos, a platform for shoe lovers everywhere, wants to provide our community with the most stylish, family-centric shoes for everyday wear. They offer affordable prices for long-term love affairs with your new soon-to-be favorites. Zappos has a huge selection of top brands like UGG, SOREL, Frye, Nike, North Face, Adidas, and so many more. And did you know they offer free shipping? It’s true! And returns! We all know how huge that is, especially since the holiday season is right around the corner. Zappos has some amazing sales and the Holiday Gift Guide here for endless ideas on how to monetize your content to its fullest potential. Make sure you’re sharing Zappos with your readers to give them some goodies and optimize your earning potential.

x,

Megan

 

Holiday How-To: Instagram Strategy

| Tips & Best Practices

With holiday season in full swing, it’s time to strategize and get your social media plan in order. Here are our top tips for a successful holiday season with Instagram.

  • Link In Bio: Swap the link in your bio to drive directly to your “Instagram Shop” page. This will cut down on the number of steps to get to your shop page, driving more traffic and more sales!
  • Looks & Collections: Create Looks for all of your original content to pull into your blog’s “Instagram Shop” page. Make it a goal that every photo you post has a corresponding Look. Check out our how-to guide here on creating Looks & Collections. 
    • Pro tip: Double check that you have syndication turned on for the chance to be featured on the ShopStyle site, blog, and social media!
  • Swipe Up: Use Instagram Stories to build engagement and sales with our “Swipe up” product page. You can also link directly to a Look or your latest blog post. Don’t have the “Swipe up” feature yet? Use a call to action in your Instagram Story that drives viewers to click the link in your bio.
  • Hashtags: Utilize hashtags for discovery and increased engagement on your posts. Include a few hashtags on each post and test which ones perform best for your audience, then optimize and use your top-performing hashtags. Another option? Add a hashtag block to your post! We’ve also added some top hashtags at the bottom of this post for you to include.
    • Pro tip: Looking to use hashtag blocks, but spending too much time making them? Save these blocks in the notes app on your phone to later copy and paste into Instagram when you are ready to post!
  • Roundups: Create a roundup as a Look or Instagram post featuring the items shown in your Instagram Story.
    • Pro tip: You can also feature roundups of your latest Instagram posts on your blog.

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Holiday How-To: Looks and Collections on Desktop

| Tips & Best Practices

 

Looks and Collections are an integral part of your holiday strategy with ShopStyle, so be sure to utilize this post if you need a refresher on how best to leverage this tool.

Get to know what they mean:

Collection: A group of Looks you can add to your blog or website.

Look: A shoppable image.

In order to monetize your blog with these tools, you have to use Collections and Looks together.

Why you should use Looks and Collections:

  • Generate more sales than with any other social tool: an average of 42% higher conversion rate on web and 59% higher conversion rate on mobile.
  • Direct traffic back to your site. This tool allows you to drive all clicks from IG to your blog, instead of someone else’s website or email list.
  • Make it easier for your readers to shop when you remove all barriers and make it an instant process.

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Holiday How-To: Optimizing For Email

| Tips & Best Practices

Image via OneFineSoul

Here are tips to help you tackle email like a pro this holiday season.

Choose the right ESP

Look for an Email Service Provider that offers a variety of templates to ensure your emails render properly across desktop, webmail, and mobile clients. There are a number of free or low-cost options that provide tools and templates for designing and sending emails easy.

Top Used ESPs For Small Businesses

  • Benchmark Email
  • MailChimp
  • VerticalResponse
  • Constant Contact

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