Maximize your earnings now. The holidays are right around the corner and it’s the biggest shopping season of the year. While every holiday shopper is gearing up to get the best gifts for their loved ones, lead them to a path of discovery and inspiration by honing in on the right items. From copy to product selection to social sharing, here are the best tips and tools for creating a high-converting gift guide.
Headline and Copy
Your headline introduces your gift guide. A click-worthy one will ultimately get your reader to shop. Make sure it’s attention grabbing. In your copy, be clear and concise. Let your readers know what your gift guide is about with a few short sentences. Tell them who will love these gifts and give them a reason to buy.
Top Performing Themes
Because most shoppers have a budget, themes catered to price points are a great way to get people to click. “Under $50” and “Under $100” gift guides have historically performed well.
Around the holidays, shoppers are more in a discount frame of mind. In November 2016, items under $20 had the highest conversion and drove the most traffic. These are easy items for most people to act quickly on. By December, we saw more shoppers bought items from $20-$50. It’s the best converting price range!
…
