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December #MyShopStyle themes to use on Instagram to be featured!

| Blogger Feature

Want to be featured on the ShopStyle Instagram feed? Create content from the themes below and tag with #MyShopStyle for a chance to see yourself or your content featured on our Instagram.
  • Home For The Holidays. We’re looking for home decor and holiday gathering photos! Snap a photo of your beautifully decorated Christmas tree, perfectly wrapped presents, festive tablescapes, sharing hot cocoa with your girlfriends, and more!
  • Statement Outerwear. Show us your favorite cold weather coats, jackets, and sweaters and how you are styling them. Think dusters, puffers, shearling, great colors (blush, forest green, etc), capes, toggle coats, and more!
  • Holiday Style. Do you have the perfect party outfit – from office parties to #NYE prep – we want to see it! We’re especially looking for outfits featuring velvet, cocktail dresses, embellishments, brocades, etc.
  • Shoes. Show off your winter lineup or a single great pair. We’re especially looking for boots (sock boots, over the knee boots, ankle boots) and heels.
  • Lounge Around. The holidays are the time to be cozy. Post a photo (or three!) in your cutest loungewear by the fire, the pajamas you plan to wear on Christmas morning, a stack of our favorite sweaters, etc.
  • Work It Out. With the New Year right around the corner, health and fitness are on our mind! We want to see the tastiest healthy meals (snap a pic while you’re out at brunch!), your favorite sneakers, activewear laydowns, and more.
  • Outfit Lay Flats. Great outfit? Lay it out on a neutral background to make your #OOTD pop!
  • New Years Eve. Get your sparklers ready and don’t forget to tag us in your photos. Cheers to 2017!

Tips For Being Featured

  • Snap a great photo. The best photo doesn’t always happen on the first try. Take a few and compare to find your best one.
  • Tag the brands. Don’t forget to share the details on where your #ootd is from.
  • Take a lay flat. We suggest limiting your lay flat to 4-6 items, those perform best. Find a neutral background (ex: wood floor, plain white bedspread, marble countertop, etc)
  • Get great lighting. Natural light is always your best bet! Can’t get outside or near a window? Overhead lighting or a floor lamp will work in a pinch.
  • Looks & Collections. We love to know the pieces you feature in your photos. Create a Look using your Collective account to share the products.
  • Watch your filtering. Filters can be your BFF, just be careful altering your photo too much. Keep in mind, filters should enhance your picture, not change it completely.
  • Tag us! We can’t see your amazing pics if you don’t tag us. Make sure to tag @shopstyle (in the caption and the photo) and hashtag #MyShopStyle so that we can check out your amazing style. Can’t wait to see your photos!
  • Not sure what kind of photo to take? Take a peek at our Instagram to see the types of photos we feature.
  • xo,

Carlina & the Social Team

SALES FOR THE WEEK OF DECEMBER 12, 2016

| Must Know, Sales to Talk About

jseverydayfashion

Image via J’s Everyday Fashion

Hi ShopStyle Collective,

As far as holiday shopping goes, it’s crunch time! Time to really focus on maximizing profitability before the busiest shopping season of the year is over.

This week, as always, we’re highlighting the best sales around, but this week we are also focusing on an amazing Neiman Marcus sale that you need to know about! Be sure to feature these deals or products from these retailers on your blog or in your gift guides to get the most bang for your buck.

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Top Gift Guides for 2016!

| Tips & Best Practices

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This year we have had over 300 submissions to be featured on our gift guide roundup. Check out some of our Collective bloggers, and if you use Collective links and want to be featured keep it up as we have our eye on all those gift guides.

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How the Collective Community Feels about Newsletters . . .

| Tips & Best Practices

With the rise of social media and a slew of new and creative ways to market yourself and your brand, now is the time to hop on the social bandwagon and build your empire. But we don’t all blog full-time and may not have the resources to help, so it’s important to focus on a few things to really make an impression. Time to focus on high-level things like why you should or shouldn’t create a newsletter and the motivation behind doing so.

It’s still very much a new concept for a lot of bloggers with minimal resources, but a good chunk of bloggers are incorporating this extra step into their blog regimen. I reached out to the entire community to get their take on newsletters. Read on to get the facts from other Collective bloggers like yourself.
Do you send a newsletter to your readers?
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No: 50.4%
Yes: 49.6%

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