‘Tis the season … to be busy and running errands! Between writing blog posts, taking pictures, creating a social media content plan and snapping along your day, it can become fairly easy to end up in a chaos of to do’s over the next few weeks.
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Nordstrom High Commission Departments
Image via Hello Fashion Blog
Hey, ShopStyle Collective,
Who doesn’t love a great Nordstrom deal? Now’s the time to share your fave products because for the month of October Nordstrom has increased commission rates for the following departments:
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We Do It All For the Cookies- Your Strategy to Drop Cookies this Holiday Season!
One of the most important strategies for the holiday season involves strategically using cookies. Unfortunately, I don’t mean the freshly baked oatmeal chocolate chip cookies you strategically make for your best friend when you want her to do something for you. I mean cookies of the digital variety, the ones that no one actually sees but everyone relies on.
What is a (digital) cookie anyway?
Cookies are used by websites to store information and track a user’s actions. So, for example, when your readers click on an affiliate link, they are “cookied” and that cookie includes tracking data from your affiliate account as a referral partner, retailer information, the date of the click, and product information.
Cookies are also how retailers keep your shopping cart full (even after leaving the retailer’s site), how Facebook knows who you are so you don’t have to keep logging in between meetings, and how retargeting ads repeatedly show you those shoes you were eyeing earlier this week (they always get me).
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Create a Winning Holiday Gift Guide With These Insanely Good Tips from a ShopStyle Fashion Editor!
As we approach the holidays and the biggest shopping season of the year, it’s time for you to get your gift guide game face on. While every holiday shopper is gearing up to get the best gifts for their loved ones, you can lead them to a path of discovery, inspiration and own in on the items their in search of. From copy to curation and conversion, ahead are the insanely good tips for you to create the very best gift guide content. Here’s to you maximizing your earning potential! Be clear, concise, and get to the point. Let your readers know what your gift guide is about with a few short sentences, then get into product.Your theme and headline will ultimately get your reader to click. Make sure it’s attention grabbing.Cater to price point. Because most shoppers have a budget, Under $50 and Under $100 gifts have historically performed extremely well on the Shopstyle blog.
- Top 50 Gifts Under $50
- 100 Ridiculously Good Gifts Under $100
- Budget-Friendly Gifts
- Insanely Chic and Expensive-Looking Gifts Under $75
- Best Stocking Stuffers Under $20
Focus on personality types too
- Gifts for the Stylish Traveler
- Best Stocking Stuffers Under $20
- Gifts for the Fashion It Girl
- Gifts for the Baking Loving Gal
- Gifts for your BFF
- Gifts for the Workaholic
- Gifts for Moms
- Gifts for the Fitness Obsessed
- Gifts for the Beauty Addict
Another clever tip is to search “gift guides” on Pinterest and see the pins that have been repinned thousands of times. It’s a great way to guide your content by seeing the topics and gifts readers are favoring over others.
Curate products
With your collective tools, include items your readers are currently loving by checking your most recent top products and brands. Don’t stop there! Review any patterns of what sold for you last year and include similar products in your round-up. It will most likely perform well this time around, too!
xo,
Julie
Why you should build an Editorial Calendar + Key Dates this holiday season
With the year rounding out to a close, it’s hard to believe that November is just around the corner in a little less than a week. Once Halloween rolls around, the Christmas lights go up and the holiday deals start pouring in. So this week is the perfect time to carve out some space to draft your editorial blog plan for the next few months. It’s so important to prioritize key dates around your editorial content as this is the “most wonderful time of the year,” literally and figuratively, as a ShopStyle Collective blogger. Now is the time your readers look to you for the best deals, sales, gift guides, and suggestions on what to buy their loved ones this holiday season and the perfect time to maximize your ShopStyle Collective revenue earnings . So plan wisely and strategically, and be the influencer they look up to by crafting a well-thought-out editorial calendar around the below key dates.
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SALES FOR THE WEEK OF OCTOBER 24, 2016
Image via Penny Pincher Fashion
Hi ShopStyle Collective:
Can you believe next week is already November? It’s time to really start thinking about your blog’s holiday strategy. Don’t worry, you can count on us to share the best blog-worthy sales all year long. Here are the best deals you should be sharing this week on your blog, as well as the hottest products from each retailer to help you maximize your earning potential.
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