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Collective Voice

A place for all the tips and tricks to best monetize your Collective Voice links.

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Monetization Strategy

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How To: The Convert Tool

October 7, 2016 | Must Know

The Convert tool allows you to turn a product widget into a Look and a Look into a product widget. This feature saves you time and allows you to earn even more money. Influencers who use Looks see up to 5x higher conversion rates! Read on to find out how it works and why you should use it.

Quick Step-by-step on how it works:

Turn your product widget into a Look:

  1. Head to your widget tab
  2. Locate the product widget you would like to convert into a Look
  3. Click the Convert icon (see image above)
  4. Upload an image, and add a caption and hashtags to describe your Look
  5. Select the Collection you would like to upload the Look to
  6. Publish

Turn your Look into a Product Widget:

  1. Locate your Looks tab
  2. Locate the Look you would like to convert into a product widget
  3. Click the Convert icon (see image above)
  4. At this time, you can edit your display, sizing, or ordering of products if you wish
  5. Publish

Why use the Convert tool?

Our Convert tool makes monetizing even easier by saving you time, improving your content strategy, and increasing your earnings. Remember that a Look allows you make your IG shoppable, read all about that here.

You can easily create Looks while on the go through the ShopStyle Collective mobile app to share throughout the day. It’s also a great way for you to access the products from a Look and turn them into a product widget for your next blog post.  For example, if you blog daily and create widgets for each of your blog posts, it’s super simple to convert those widgets into Looks and add those Looks to your Shoppable IG page.  See here for an example from one of our bloggers, Erin from Living In Yellow.

Pro tip: Influencers creating Looks can see up to 5x higher conversion rates from Looks compared to Text Links and Widgets, so start making Looks now!  Since many of you have plenty of awesome product widgets from past blog posts, now’s the time to easily convert them into Looks by using Convert!

 

Carlina and The ShopStyle Collective team

Power Your Happy- Don’t Let Failure Define You: How 4 Women Achieved Success AND Happiness

October 6, 2016 | Must Know

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When Jane Marie Chen, cofounder and CEO of Embrace Innovations, said she hopes to save the lives of 1 million babies by the end of this year, the woman next to me leaned over and whispered, “And what did you do today?”

Not a lot compared to the four impressive women on the panel at the Power Your Happy event in San Francisco on Sept. 30, a celebration of POPSUGAR founder and President Lisa Sugar’s new book, Power Your Happy: Work Hard, Play Nice, and Build Your Dream Life. But that’s OK — actually, it’s precisely the point: I was there to learn from smart, accomplished women who’ve already built their dream lives.

Lisa kicked off the night by saying “do more of what you love every day” to find your own passion and career success. “Get out there. Pick up clues along the way to find your happy,” Lisa said. She inspired the group by sharing her personal journey to founding POPSUGAR, some examples of what powers her happy, and reasons why her mantra is “Work hard, play nice.” Oh, and her other mantra: “What would Beyoncé do?”

With the purchase of a ticket, every guest received a copy of the book and a Must Have box featuring goodies hand-picked by Lisa herself. After the panel discussion, guests mingled at the Bespoke event venue in Westfield San Francisco Centre, Instagramming blue cotton candy and sipping on flower petal-topped cocktails by M.Y. China. Nab tickets for the upcoming Los Angeles event here!

So what did these powerful women have to say about finding their happy? Read on for highlights from the San Francisco event!

Meet the Panelists (from L-R)

meet-panelists-from-l-r

Melody McCloskey, cofounder and CEO, StyleSeat
Lisa Sugar (host), founder and president, POPSUGAR
Jane Marie Chen, cofounder and CEO, Embrace Innovations
Leena Rao (moderator), senior writer, Fortune Magazine
Marne Levine, chief operating office, Instagram

On Taking Risks

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“Having a purpose made me fearless.” — Jane

“It’s worth it if it’s rooted in the right reasons.” — Marne

“If someone else starts this company, and it’s not me, I will die.” — Melody on the catalyst it took to take the risk to start her company.

On Failure

taking-risks

“I probably fail at something every single day. It’s what you do with those mistakes.” — Marne

“We’re not defined by our successes and failures, but by our values and how we live up to those values.” — Jane

“Keep at it if it’s something you love and are passionate about.” — Melody

On Mentors

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“It’s like dating. It’s easy and fun and before you know it you’re in a relationship. You don’t need a DTR.” — Marne

“One of my biggest lessons I learned is to not be afraid to ask for help.” — Jane

“The biggest barrier in starting a company is that emotional stuff blocking you. Find someone who you admire who loves you and inspires you, who has your back.” — Melody

Originally written by Tara Block here.

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SALES FOR THE WEEK OF OCTOBER 3, 2016

October 6, 2016 | Sales to Talk About

jseverydayfashionImage via J’s Everyday Fashion

Hey, ShopStyle Collective:

Need one more reason to get excited for Fall fashion? The sales are unbelievable! Here are the best deals you should be blogging about this week, as well as the hottest products from each retailer, to help you maximize your earning potential. …

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Part I: Your Social Media Strategy For Fall

October 6, 2016 | Tips & Best Practices

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With Fashion Month coming to an end and the last quarter of the year knocking at our doors, we can now fully concentrate on your Fall/Winter content strategy.
Generally speaking, Q4 (which officially starts with the beginning of October) is the most important time of the year for influencers, retailers and publishers, so it shouldn’t be surprising that a clever affiliate strategy will be crucial to increase your earnings during that busy time!

Are you ready?

…

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How to maximize the most out of your ShopStyle profile page!

October 4, 2016 | Tips & Best Practices

screen-shot-2016-09-22-at-12-46-46

As shoppers discover your Looks, we want to make sure they are easily able to see all of your content, so we’ve created new Collective user profile pages on ShopStyle, which display all your Looks in one place. To access your profile page, paste the following your URL and add in your Collective username to the end: http://www.shopstyle.com/collective/ENTERCOLLECTIVEUSERNAME

…

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October Challenge is here!

October 3, 2016 | Bonus Opportunity

75-768x1150Image via Mint Arrow

It’s the beginning of a new month, and what a month it is. Not only is it time for lots of layers and all things pumpkin spice, but it’s also time for a new monthly challenge. This time we are excited to offer you a 15% bonus on top of your earnings for the month of October when you exclusively use ShopStyle Collective to create and share your affiliate links for the entire month. Are you on the fence about using Collective 100% of the time? Do you use multiple affiliate platforms to monetize your blog and social channels? If you don’t already use Collective 100% of the time you may qualify to participate in our challenge this month! Sign up here by Oct. 10 to indicate your interest. I’ll email you letting you know if you qualify.

…

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We empower influencers to be lifestyle leaders. Grow your brand and audience with our guidance, data, innovative tools, and team of experts. We believe in your influence and we’re here to power that passion.
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