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NYFW: Social House Fall 2016 #SSSocialHouse

| Must Know

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For the last few seasons of NYFW, PFW, and LFW, we’ve hosted Social House — a place where our Collective influencers network with one another, mingle with brands, get dolled up, and leave with fun goodies to get them through Fashion Week. This event has grown so much and it was very apparent last week in NYC, with over 450 guests dispersed over two levels of chic, high-rise Manhattan loft space. Brands like BaubleBar, R+Co, Hallmark, GiGi NY, Yumi Kim, Vestiaire Collective, and Neiman Marcus helped make this event such a success, along with the artists we commissioned to create our beautiful art installation. But really we couldn’t have done it without the help and direction of our amazing events team! It was one for the books, and we can’t wait for next year!

Check some of our bloggers that did a recap of this event as well like Julia, Kate and Loren. If you did a wrap up of the Social House please leave a link to it in the comments below so we can feature your experience too!

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Retailer Spotlight: ALEX AND ANI

| Sales to Talk About

 

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We have lots of amazing retailers on ShopStyle Collective, and every so often we’ll highlight their incredible inventory or new collections. Today, I want to share ALEX AND ANI’s latest collection! ALEX AND ANI is recognized by bloggers everywhere, and it is doing even more to get on our radar. This weekend, A&A launched its LIBERTY COPPER Collection — it features original copper preserved from the centennial restoration of the Statue of Liberty! The collection is a true celebration of light, love, and liberty. Not only is it a new collection but also a movement — which is where #CARRYLIGHT comes into play.

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Monthly Challenge: Use #ShopStyleFW all month long to be featured!

| Blogger Feature

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It’s been a hectic (fashion) month already with Social House down and NYFW in full swing, but we still wanted to encourage you to challenge yourselves. So September’s monthly challenge is an easy but fun one. As bloggers you all have social channels (i.e. Instagram, Twitter, FB) so we encourage you to share your favourite fashion moments from NYFW, LFW, PFW, MFW with the hashtag #ShopStyleFW for a chance to be featured on POPSUGAR and ShopStyle.

xo,

Carlina

Update: New Addition to the Collective Dashboard

| Must Know

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We’re always looking to improve our resources so we can help you leverage your brand and Power Your Passion. Today, we’re excited to announce a major update to the Collective analytics dashboard! The Trended Data section now displays earnings by tool type (e.g. Text Links, Product Widgets, Collections, Emoticode, etc.).

This update gives you more visibility into earnings and will allow you to optimize the content you’re creating across all platforms by seeing what your followers really respond to. That way you can give them more of what they want. For example, we will now give you the earnings breakdown on Collections, Emoticode, and Product Widgets so you can see which of these you’re earning the most on and leverage that knowledge to utilize whichever tool is doing best for you.

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Here’s a breakdown of all the Trend Line items now listed on your dashboard.

  • All = Sum of all orders, clicks, and earnings from every click you’re driving through Collective
  • Collections = Orders, clicks, and earnings from click throughs on Collections embedded on your blog
  • ShopStyle Shop = (coming soon!) Orders, clicks, and earnings from click throughs on Looks syndicated to your ShopStyle page 
    • Please note, all shares of Look pages to social media (including FB, Twitter, Pinterest, Emoticode, etc.) will fall into this bucket!
  • Emoticode = Orders, clicks, and earnings from click throughs to products from Emoticodes created in the Collective mobile app
  • Product Widgets = Orders, clicks, and earnings from click throughs on Product Widgets embedded on your blog
  • Text Links = Orders, clicks, and earnings from click throughs on text links embedded on your blog or shared directly to social
  • Video = Orders, clicks, and earnings from click throughs on YouTube videos made with our Taggled tool

We’d love to hear your feedback on this new feature. Please leave us comments here or email us at help@shopstylecollective.com with questions and comments.

xo,

Carlina and the ShopStyle Collective Team

Want a chance to be featured on ShopStyle and POPSUGAR? Use this hashtag!

| Blogger Feature

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This year we launched Power Your Passion, a new initiative that aims to offer all of our influencers the opportunity to grow their own business through technology, exposure, and monetization opportunities.

As a part of Collective, you are also a part of POPSUGAR Inc. POPSUGAR Inc. is the #1 independent media and technology company for women that includes ShopStyle.com, the leading fashion search engine with 18M shoppers a month around the world. POPSUGAR is where women go to find everything they love all in one place. With over 27M social followers and 85M monthly visits, POPSUGAR is the destination for women to find content to power their happy — whether it is what shoes to wear, what the best mascara is, or what the hottest trends are.

Over the next couple of months, we will be rolling out a number of new and exciting opportunities for you, our partners, to grow your influence across our sites. I am excited to announce one of the first opportunities around the global Fashion Weeks. Our editors on POPSUGAR and ShopStyle want to see your Fashion Week Looks. For the duration of Fashion Month, our influencers have the opportunity to be featured on both POPSUGAR and ShopStyle sites and social channels.

We will be sharing the best content across:  

  • ShopStyle site and social channels

  • POPSUGAR Fashion and Beauty sites and social channels

In order to be considered to be featured, use:

  • #ShopStyleFW on all your Looks created and social posts

Tips to be featured:

  • Download the ShopStyle Collective app

  • Create Looks in the app: upload images from your Fashion Week experience, and tag the products you are wearing in the Looks

  • Include the hashtag #ShopStyleFW in the description of your Look

  • Share your posts to social using the hashtag #ShopStyleFW. We will be searching Instagram, Twitter, Facebook, and Pinterest to feature the best content.

  • Post as much as you want! We love great content.

Stay tuned for even more opportunities to Power Your Passion with Collective! We are just getting started.

xo,

Carlina and the ShopStyle Collective Team