A place for all the tips and tricks to best monetize your Collective Voice links.
Image via Gal Meets Glam
Hey ShopStyle Collective:
Hope everyone is having a superfab week! It’s that time again — your sales roundup has arrived! Check out the hottest deals going down online now, and be sure to also peek our Editors’ Clicks, which gives you valuable insight into the most click-worthy items trending on ShopStyle!
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Yes, we’ve all seen the update and heard the drama — Instagram has now added Stories to their feed, very similar to Snapchat’s (gasp) — but what does it mean for you? And why should you as an influencer use it? Today I’m breaking down five reasons you should from a fellow influencers’s perspective! PS — I’ve been blogging over at Allergic to Vanilla for about six years, so I know a thing or two about adopting new tools to build your brand. Read on for my take on it all . . .
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Image via Cheetah Is The New Black
Hey, ShopStyle Collective,
Happy Wednesday! How is everyone doing? We have rounded up some of the best sales happening on ShopStyle now, as well as the most clicked-on items, featured in our Editors’ Clicks. Check it out below!
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Kendra Scott is a beloved jewelry brand that bloggers know and have loved for years now. It has been a partner on ShopStyle Collective for a while, and we wanted to share a little bit more about the brand, its latest Fall collection, and a special discount just for our Collective bloggers and your readers.
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The Nordstrom Anniversary sale ends August 7th, so it’s the last week for your readers to shop NEW FALL ARRIVALS at amazing, discounted prices. Nordstrom has restocked many of the items that sold out early on in the sale, giving you more reason to make a final push to your readers. Many influencers see a 200% – 400% increase in their revenue as a result of this sale, so take advantage while you can!
Reminder to use these best practices when promoting the sale:
Emphasize that new season items are massively discounted and that they need to buy now because prices will go back up after August 7th! This is all new fall merchandise, not clearance, so it’s not your average sale.
Make sure your posts are SEO friendly:
Have “Nordstrom Anniversary Sale” in your URLs and in any tags
Use #Nsale in your content on the blog and social channels
Use KEYWORDS in text hyperlinks
Use your “Sold out notifications” on the dashboard to update saved sale widgets with sold out items
Continue to include organic Nordstrom sale content throughout your other posts (and call out the item is on sale) in addition to dedicated sale posts.
Ex: Link to similar items that are from the Anniversary Sale
Use this opportunity to do at least one more dedicated post. Repost bestselling items or include new items you think your readers would be interested in. As always, use widgets in your posts 🙂
For the month of August, Nordstrom has increased commission rates for the following departments:
All beauty & fragrance – 20%
Women’s dresses – 20%
All men’s apparel & shoe styles – 20%
Women’s plus-size clothing – 18%
Sunglasses trends – 16%
Topshop for summer – 16%
Including content from high commission departments will help you drive more revenue which will help increase your click rate.
xo,
Emily
Image via Something Navy
Hey, ShopStyle Collective:
Can’t believe August is already here? Neither can we. This week’s sale blog is short but sweet. Scope our Editors’ Clicks below, which detail the most blog-worthy products on ShopStyle now.
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