A place for all the tips and tricks to best monetize your Collective Voice links.
Did you know that Instagram business profiles are soon to be launched? A host of useful benefits will come into play with their arrival. Businesses will now be able to receive emails, texts, or calls direct from customers via their Instagram profile. And a new insights feature will allow businesses to better understand their audiences and tailor their content accordingly. Read on to decide whether this new tool could be the next step in your Instagram strategy.
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Image via Damsel in Dior
Hey, ShopStyle Collective:
Summer is in the air and your favorite retailers are having the most amazing sales, especially the SSENSE sale, which just keeps on getting better and better! Currently, all your favorite brands— including Alexander Wang, Givenchy, Chloé, Marc Jacobs, and 3.1 Phillip Lim — are up to 70% off for a limited time only. Browse the hottest sales online right now as well as the most blog-worthy products on ShopStyle below!
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If you love using Snapchat as a platform for sharing candid, in-the-moment content, like your OOTDs or your current favorite lipstick, with your fans, we have a product to help you monetize that vertical! We’ve just launched Emoticode, the newest way to make your photos and snaps linkable, and make monetization even easier! An Emoticode is a hidden URL using emoji and alphanumeric characters in captions or comments. Watch the video below to see how it works.
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Image via Blank Itinerary
Hey, ShopStyle Collective!
Did everyone have a great Memorial Day weekend? With Summer fast approaching, all your favorite retailers are opening the doors to their much anticipated designer sales. Scoop the hottest picks below, as well as out Editors’ Clicks, detailing the most blog-worthy items on ShopStyle now!
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(picture credit: @LaPulcinella)
With Summer arriving and the recent launch of our Looks & Collection tool, you have some good reasons to rethink your Instagram strategy for this season.
While we are currently preparing a Summer-sales-focused post, we think that looking at how to get the maximum out of your Instagram presence is equally important during the Summer period — especially in times of a changed Insta-algorithm and the continuous challenge of driving social media traffic back to your blog.
By now, you may have tried Looks & Collections, and you may have realized that it’s a great way to get your followers from all different social media platforms over to your blog to check out what you’re wearing (or buying or looking at). It’s clear: there are no limits to monetizing an image, so be strategic this season and try to get the most out of likes and clicks on your blog with SSCollective links!
You might be tired of hearing this, but your analytics are everything. They can build the base of a successful post, measured in your audience’s engagement.
Although it might not be that easy to analyze posts you published on Instagram a year ago, take some time and go through them again!
Analyze what worked particularly well last Summer — was it the beautiful outfit-post announcement with a colorful background? Was it the bikini snap on the beach? Or a nice #FromWhereIStand with flowers in your hand and a sneak peek of your OOTD?
Maybe you’ve heard of Iconosquare before? It’s a great tool to look at your account’s Instagram statistics in the future, too!
It might be obvious, but Summer means more convenient opportunities to take nice pictures outdoors.
From your analytics, you might have learned that your followers really enjoyed that all-white look in front of a colorful graffiti wall. How about trying to find new places and introduce them to your audience? This post here highlights some important things you shouldn’t forget about!
Sandals, sunglasses, straw hats, bikinis, tunics, playsuits, cute shorts, crop tops, flats — the list of typical Summer items is endless! Make the most of all these outfit options and monetize strategically when posting little outfit previews or things you’re thinking about buying or packing for your upcoming holidays.
Use our Looks & Collections tool to build Instagram-like feeds with different themes. Have you ever thought about incorporating a small “Right-Now” feed on your blog, where you link to social media posts (like outfit previews from Instagram) and provide your followers with a quick Looks overview of what you’re wearing today (going to pack for your travels, thinking about buying)?
Julia Engel from Gal Meets Glam introduced an extremely clever way of letting her mobile readership digest small portions of content on her blog (GMG Now), while linking to all her different social media accounts.
It’s one of the 101s, but remember to engage with your audience. Let them know why you like a cafe you just visited and took a picture at, ask them what they’re up to, share the places you love to go to during Summer (be it in your city or at your favorite holiday spot), give advice, and respond to comments. Spread the Summer vibes!
