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SALES FOR THE WEEK OF MAY 23, 2016

| Sales to Talk About

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Hey, ShopStyle Collective!

Memorial Day is right around the corner, and you know what that means – the Nordstorm Half-Yearly Sale has finally arrived! It’s up to 40% off your favorite designers and brands, now until June 5! Scope the hottest sales online right now, as well as the most bloggable goods on ShopStyle, below! Also, check out our blog post detailing our best practices for blogging about Nordstrom’s sales!

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Blogger Event With SF Boutique Elizabeth Charles

| Must Know

Last week we partnered with SF local gem Elizabeth Charles to host a bevy of bloggers, shoppers, and friends of the boutique. We celebrated the relaunch of Elizabeth Charles’s website with a bang! There was a DIY floral cocktail station complete with glam golden straws and edible flowers, a gif photo booth for the books, a plethora of sweets —sprinkled cookies, macarons and minicupcakes with logos — and don’t forget the hoards of fashionable folks! It was a press-worthy event, and the press it got! Follow #MyShopStyle and #ElizabethCharles on Instagram for the behind-the-scenes details from bloggers and those in attendance.

For all my babes in SF, check out the store in the Pac Heights neighborhood to shop its insane inventory — think Self-Portrait, Philosophy, Anine Bing, and so much more. For all my out-of-towners, you can still get your EC fix on ShopStyle right this way. And to my bloggers, make sure you link your similar EC products on all your blog posts to get that click rate up.

Thank you to all who came out to support! We’ll see you at the next bash.

xo,

Carlina

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Blogger Spotlight: Alexa Webb

| Blogger Spotlight

Alexa Webb Profile

Please meet Alexa who writes the plus size fashion blog, Alexa Webb!

Tell us a little about yourself.

I’m a 30-something living with my fiancé and our two fur babies. Until recently I was working in social research, specifically addiction medicine. I’m currently obsessed with Starbucks, YouTube makeup tutorials, and Pinterest.

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SALES FOR THE WEEK OF MAY 16, 2016

| Sales to Talk About

SHOT_20_Womens_Access_Jewelry_Category_0003

Hey, ShopStyle Collective:

Summer is just around the corner, and we have some ah-may-zing sales for you this week to blog about. Make sure to check out our Editors’ Clicks for the best-performing products on ShopStyle, and don’t forget to reference our tips for sales blogging!

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Blogger Events in San Francisco This Week!

| Must Know

Elizabeth Charles Invite (3) (1)

Did you know that a few years back, San Francisco had the highest amount of bloggers per capita nationwide? As the number of bloggers grows, so do the activities, events, and conferences for fashion, beauty and lifestyle bloggers everywhere.

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Create a Looks and Collections WordPress.Org Sidebar Widget

| How-To

OK, you’ve added your Looks & Collections shop page to the blog, right? You’re almost a Looks & Collections expert! Well here’s a new tip to add to your list of expertise. Add a Looks & Collections widget to your WordPress.org sidebar and gain even more visibility!

  1. Log in to WordPress.org and click Appearance > Widgets

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2. Select Text on the bottom right side, and simply select and drag it to the Main Sidebar in the location that you would like it placed on your blog’s sidebar.

 3. The text box and options will automatically open for you. Give the widget a title you would like displayed (ex. “Shop My Looks” or “Shop My Instagram”).

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 4. In the ShopStyle Collective dashboard, click Looks > My Collections to find the Collection you want to embed in your shop page.

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5. Click the Edit icon on the Collection to find the embed code.

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6. Click Copy Embed Code.

7. Go back to WordPress.org to paste the embed code into the Content of the Shop My Looks widget.

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8. Click Save

9. Then, voilà! You have a Looks & Collections widget on your blog’s sidebar.

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xo,

Deanna Ritter

Associate Business Development Manager