Collective Voice

Did you know you can use ShopStyle Collective to monetize your pins? This week Pinterest announced that it is now open to affiliate links again, having blocked some affiliate links in the past due to spam content. Many of you in the ShopStyle Collective community have already been using your Collective links on Pinterest, and if you haven’t, here’s a refresher!

Get the Most Out of Your ShopStyle Collective Pins:

• Pin visually interesting images from high-commission retailers.
• Create a consistent visual style with your pins.
• Follow the advice of one of our top pinners, Cameron Greene, on gaining new Pinterest followers: “Pin from category pages (Women’s Fashion, Food & Drink, etc.) from users that you don’t follow. This is the best way to increase your direct exposure, since a lot of users will want to click on your page after you repin them.”

Pin Using LinkIt
Find the product you want to pin and click the LinkIt bookmarklet. Choose the photo you want to pin and the board you want to pin it to.

Pin Using ShopStyle Collective Search
Search for the product you want to pin, then click the magnifying glass to open the product detailer window.

Edit an Existing Pin
You could edit an existing pin (for example, an outfit photo from your blog), and add your affiliate link to the product in the photo. First use LinkIt to get the affiliate link to the product you want to feature. Then edit the pin in Pinterest to enter the affiliate link in the website field.

Stay On Top of Your Pinterest Performance
Remember to use ShopStyle Collective’s analytics to see what’s performing well on Pinterest! Toggle the Pinterest button in your Trends graph to see Pinterest performance and best days to pin and to set conversion goals for yourself.

Happy pinning!

xo
Eugenia and the ShopStyle Collective Team

Last week, the ShopStyle Collective team went down to LA for Create + Cultivate, where we met and mingled with bloggers, meeting up with old friends and making new ones. We sponsored a blogger bar at the conference that was stocked with an array of cupcakes topped with edible flowers. There was also a photo booth and Ella Bean on hand to sign up interested bloggers as well as assist with in any and all concerns. It was a delightful weekend and we are so proud and lucky to be a part of this inspiring day! Here are some of our favorite moments from #createcultivatedtla.

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We’re thrilled to be a sponsor of Create & Cultivate this weekend, a creative one-day conference focused on female entrepreneurship and empowerment happening in Los Angeles. The ShopStyle team will be attending alongside over 500 other inspiring and incredibly stylish women and capturing what they’re all wearing.

To shop their looks, click on each photo below.

Facebook’s News Feed is changing again! If Facebook is a big part of your social media arsenal, you might want to take note of the social media giant’s new algorithm update. The way it determines how and where stories appear in the News Feed is getting another shake-up, meaning you could see a change in the amount of traffic and engagement driven via your Facebook channel. Read on to understand the key changes and what they could mean for your Facebook strategy.

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